THE 8 P’S OF LUXURY BRANDING – PILLARS OF A LUXURY BRAND Performance: Refers to the delivery of superior experience of a luxury brand at two levels – product level & experiential level. At a product level‚ it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes – a recipe of quality or design excellence ingredients like creativity‚ exclusivity‚ craftsmanship‚ precision‚ materials‚ high quality & innovation. The luxury brand must perform
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lies in the fact that it just tells the truth and lays bare the dynamics of female relationships‚ domestic violence and children’s cognitive development. Written and created by David E. Kelley and co-executive-produced by Reese Witherspoon and Nicole Kidman‚ ‘Big Little Lies’ brims with palpable tension—structured around a murder mystery. Kelley
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“PRENUP”- SECURING THE SACRAMENT A prenuptial agreement is a pre–marital contract between two people for the fair division of money‚ property or assets in case of a divorce or death. It serves as a mode to distinguish between pre-marital and post-marital assets. Although the distribution of marital assets can be accomplished by a court of law on the dissolution of marriage‚ some couples opt for a pre-nuptial agreement to feel financially and emotionally secure. A “prenup” may provide protection
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Decoding Advertisements: Ideology and Meaning in Advertising (Great Britain: Marion Boyars Publishers Ltd‚ 1978) vii Meenakshi Gigi Durham and Douglas Kellner‚ Media and Cultural Studies: Keyworks (Oxford: Blackwell‚ 2006) Encoding/Decoding viii “Inside Chanel” accessed November 6‚ 2013‚ http://inside.chanel.com/en/no5/advertising. [Accessed November 6‚ 2013] ix Meenakshi Gigi Durham & Douglas Kellner‚ Media and Cultural Studies: Keyworks (Oxford: Blackwell‚ 2006)
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Grace ‚ played by the internationally known Hollywood actress‚ and public figure Nicole Kidman. ‘The Others’ was nominated for global film awards. The film was nominated for six Saturn Awards including Best Director and Best Writing for Amenábar and Best Performance by a Younger Actor for Alakina Mann‚[4] and won three: Best Horror Film‚ Best Actress for Kidman and Best Supporting Actress for Fionnula Flanagan. Nicole Kidman also received a BAFTA for her role in the film‚ along side Amenábar who was nominated
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Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade‚ and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or
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First to tell you a little about Tom Cruise. He was born July 3rd‚ 1962. His home town is Syracuse‚ New York. The full name for Tom Cruise is Thomas Cruise Mapother IV. Tom’s height is average for most people it 5’7”. He became a TV star for his career. As Thomas was growing up‚ he grew up in a religious family. Tom’s parents are Catholic. Although after experimenting with the Catholic religion‚ Tom felt that wasn’t a fit for him so the religion Tom Cruise chose was scientology. Ron Hubbard started
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buyers. Repeadely this famous bags appered on the pages of magazines in the hands of very important personalities. But today‚ people of moderate means who want to replenish their wardrobe with original Louis Vuitton can do it. Unlike brands such as Chanel or Hermes‚ in Louis Vuitton prices start from 500-600 dollars‚ which allows to buy
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Dogville is a good movie that shows the truth of humanity. We wonder what the truth of humanity is. Is it the inevitable corruption of humanity? Dogville is set with a spare stage with chalk lines on the floor marking the town¡¦s locations‚ and there are only few simple furnishings. One day‚ a beautiful fugitive‚ Grace‚ arrives in Dogville. She wants to escape from a band of gangsters. Therefore‚ the townspeople agree to hide her‚ and Grace agrees to work for them. However‚ when the police come to
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An analysis of the opening sequence of Stanley Kubrick’s ‘Eyes Wide Shut’ focusing on the use of generic conventions We frequently consider films in terms of their genre‚ a French word meaning ‘kind’ or ‘sort’. It is a very complex term‚ not only used in film but also in other creative areas such as music‚ art‚ and literature. However‚ it is often considered through various conventions including iconography‚ similar themes and their stylistic features‚ as Bordwell and Thompson (2006:357) suggest
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