“Look at the Pretties!” A semiotic analysis investigating the representation of gender and power through visual codes in Firefly RACHEL CHOI (N753511) Queensland University of Technology A self-proclaimed feminist‚ Joss Whedon is renowned and admired for his positive representation of women throughout his oeuvre. His history of writing strong female characters appears to perpetuate his American space western series Firefly (2002-2003) with characters like Inara and Kaylee who‚ on the surface
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Daniel Chandler tells us that a sign consists of two parts: the signifier and the signified. The signifier is the form that the sign takes‚ and the signified is a reaction of the signifier. For example: if the signifier is a symbol‚ then the signified could be a concept in the mind pertaining to that symbol. Knowing that there are tens of thousands of different types of signs. Charles Pierce categorized them into 3 modes. The symbolic mode is one where the signifier is not directly related to the
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org/english/SDAC_soaps.html Hard water. (2012‚ February 15). In _Wikipedia‚ The Free Encyclopedia_. Retrieved 20:52‚ February 27‚ 2012‚ from _http://en.wikipedia.org/w/index.php?title=Hard_water&oldid=477009427_ MSDS data obtained online at www.msds.com Renzi‚ Nicole L. Soaps and detergents. (September 26th‚ 2011) _in Soaps and Detergents‚ project 17. Chemistry 102 lab‚ 2011._ Ethyl Chloride USP. (1999‚2000). DermaFreezeTM(Ethyl Chloride USP). In Dr. Bronner ’s Magic Soaps All-One!. Retrieved February‚ 27th 2012
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that what motivates them to possess an item from Chanel is because owning an item from Chanel puts them in the limelight and makes them the object of jealously. This gives them the feeling of authority. According to Rachel (the youngest in the group)‚ whenever I carry my 2.55 (Chanel quilted bag)‚ my peers will all look up to me and tell me how much they envy me. It gives me a sense of power. Shay Chua seconded Rachel opinion adding that her Chanel bag‚ watch and jacket is what sets her apart
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lives‚ she jumps into the ‘black hole’ behind advertising: where the puzzles‚ codes‚ signs are; where our sense of reality is being swallowed; where the galaxy of dazzling dream-worksii came from. 2 By following Saussurean’s semiotic terminology (sign/signifier/signified/referent forms)iii‚ Williamson regards images in advertisements as signs‚ and pointed out: ‘It is the images we see in ads which give them significance‚ which transfer their significance to the product
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advantages when they decide to be endorsed by a celebrity. First of all‚ it raises brand awareness. Many studies have proved that advertisements with celebrities have more chances to catch the eye of the consumer. For example‚ the last advertisement for Chanel n°5 was endorsed by Brad Pitt‚ one of the most famous people in the world. Chanel’s decision to have Brad Pitt in its ad did not come from nowhere. They knew that people would talk about the ad and would want to smell the perfume because Brad Pitt
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images‚ enigmatic backgrounds‚ slogans‚ brand names with the product often larger than it proportionally should be. In this essay I am going to analyse to what extent my three analysed campaigns ‘Chanel No5’ ‘Inverse’ ‘D&G’ are typical of their genre. To begin I will start by analysing ‘Chanel No5’. This advertisement uses many genre conventions both conventional and Non-conventional. This advertisement contains a well known celebrity who is very attractive who would appeal to both male
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‘Celebrity endorsement offers an immediate shortcut to a branding message’. Discuss this statement using specific examples. Introduction: What is the purpose of your essay and how do you mean to discuss it? Define the words used in the question. The purpose of this essay is to demonstrate my understanding of how celebrity endorsements may offer an immediate shortcut to a branding message. In the essay I will look at examples of celebrity endorsements and analyse them in order to decipher
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no separate segments between women; all women want to wear perfume. 3. There are many competitors when it comes to perfumes. But I would say that Chanel’s Coco Mademoiselle‚ Lancome’s Ô and Prada are three main competitors. Chanel is a company based in France. Chanel is just as famous as Dior‚ if not more. They built their reputation on quality and
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Table of Content Introduction The use of celebrities in advertising is not new. The celebrity endorsement is used since the early 50s with James Dean‚ for example. At this time‚ only the reputation of the celebrity count. Nowadays‚ the use of celebrities in advertising is no longer enough to its effectiveness and its presence enhances memory but also brings a kind of caution. Celebrity must possess a sufficient reputation to be recognized at first glance‚ but above
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