Elie Saab Case Assignment Questions You are a senior consultant from Antwerp Fashion Consulting Group (AFCG) and you have been hired by Elie Saab‚ to conduct a Fashion Strategy Audit‚ upon my recommendation. Please make an analysis by answering the questions below. Please use the relevant models/tools learnt in the class. This Audit is very important to build your reputation in the global fashion business! Good Luck to you! This is an individual assignment. Due: Sunday‚ January 25 on or before
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Don’t Let Advertisements Affect You Have you ever been tricked into purchasing merchandise that claims it will make you look more appealing but never really does you any justice? Throughout the years‚ our nation has been deceived by thousands and thousands of advertisements per year. Advertisers have increased their earnings from $20 billion in 1979 to $180 billion in 1999‚ which only caused more advertisements to be displayed and more people to become influenced by them (Killing Us Softly). These
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Women’s Fashion in the 1920’s Fashion became a large influence on women in the 1920’s. This allowed women to become independent and free from the society. Many designers such as‚ Coco Chanel‚ Jeanne Lanvin and Salvatore Ferragamo have made an enormous impact on the evolution of women’s clothing. Styles of clothing have changed overtime‚ especially during the 1920’s era. During this time‚ hemlines became shorter‚ clothing was more revealing‚ women dressed freely and the sophistication and elegance
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According to the Luxury Goods Worldwide Market Study‚ luxury spending in 2011 rose 8% to €185 billion ($US274 billion) in 2011‚ with growth in the US‚ Europe and China‚ which was after a fall in sales in 2008 and 2009 (Holmes 2011). Brand names like Chanel‚ Yves St Laurent‚ Louis Vuitton and Tiffany & Co. have become household names and brands that some people aspire to purchase and wear. However‚ luxury brands have also been often criticised for being extravagant‚ overpriced‚ exploiting third world
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When Luxury Fashion Brands Meet Social Networks Introduction “Fashion is not something that exists in dresses only. Fashion is in the sky‚ in the street‚ fashion has to do with ideas‚ the way we live‚ what is happening.” -Coco Chanel In the fashion industry‚ it’s about going ahead and setting the trend or run as fast as you can to not be out of date. What’s happening right now is that the way people communicate and keep connected has been changing because of the internet and so called social
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Chapter 2 Review of Related Literature and Studies Foreign Studies According to the report made by Dr. Cristina Caffarra and Prof. Kai-Uwe Kühn‚ University of Michigan from CRA International‚ vertical restraints have traditionally raised concerns in antitrust enforcement because they tend to limit the degree of competition between retailers distributing products of the same manufacturer (so-called “intra-brand” competition). However‚ from an economic point of view it is puzzling that a manufacturer
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author of The Great Gatsby‚ F. Scott Fitzgerald‚ is one of the most iconic people from the 1920s‚ he may have been the farthest thing from best selling author in his time. Bold people like Coco Chanel‚ Al Capone‚ and Walt Disney influenced the people of that time. Innovative fashion designer‚ Coco Chanel‚ once said‚ “Fashion is not something that exists in dresses only. Fashion is in the sky‚ in the street‚ fashion has to do with ideas‚ the way we live‚ what is happening.” She wanted to rebel
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[pic] “All Races‚ All Sexes‚ All Ages” [pic] Makeup Art Cosmetics SWOT-analysis Executive Summary This report is to find out what M·A·C’s strengths‚ weaknesses‚ opportunities and threats are. The research question is stated like: Should M·A·C adapt their promotional tools in the Dutch market in order to increase their sales and brand awareness? After analyzing the external and internal environment‚ it became clear what the strengths‚ weaknesses‚ opportunities and threats are
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global markets. High End Product Brands We know some consumers buy luxury brands because they are called ‘Luxury Brands’. Be it status‚ badge value‚ or a desire to feel part of the in-crowd‚ come people buy Versace for its plaid‚ Mercedes for its Hood‚ Chanel for the CC. But that is not the scenario for the typical luxury consumer. As far as a handful of luxury categories automobiles‚ cosmetics and beauty‚ watches‚ consumer electronics go‚ a majority of a affluent consumers rate the brand as very important
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And although the polo shirt and its little crocodile remained the ambassador product‚ Lacoste was surfing on several universes‚ including club‚ sportswear and sport. Today‚ the brand comprises eight product families: clothes (65% of turnover)‚ perfumes‚ shoes‚ glasses‚ watches‚ belts‚ house clothes and bags. If we had to retrace simply the whole diversification of the brand‚ we could give some key dates as following. Actually‚ they represent the brand emancipation: 1936-1939: Progressive and
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