08 Fall Rituals: Strategic Marketing Plan Exporting Rituals to India Table of Contents 1 Introduction 4 1.1 Background 4 1.2 Problem statement 4 1.3 Main research question 5 1.4 Sub questions 5 1.5 Missions and Goals 5 2 (Current) External analysis 6 2.1 Market Analysis 6 2.1.1 Total market 6 2.1.2 Market segmentation 7 2.1.3 Target group 7 2.1.4 Customer characteristics and behavior 7 2.1.5 Positioning 7 2.2 Environmental / Trend Analysis 7
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News Release: Luxury Retail Market Overview - Middle East Chalhoub Group in partnership with Fondazione Altagamma Milan‚ 16th May 2011 Overview The Gulf Area was the discussion topic in the conference organized in May 2011 by Fondazione Altagamma and Chalhoub Group. C-level management from various organizations debated the nature and stage of luxury retail in the Middle East region. Key speakers and panelists included: • Gabriella Scarpa - Chairman‚ Acqua di Parma • Patrick Chalhoub - CO-CEO
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1.0 OVERVIEW OF THE CASE Overall‚ this case illustrates how the former Burberry Chief Executive Director (CEO)‚ Rose Marie Bravo who stepped in as CEO in 1997‚ has succeeded in revitalising and revamping the company to become more successful in term of profitability and marketability. This case was took place in year 2003 whereby Ms. Bravo had successfully turned around a fading company to a rejuvenated highly profitable company and had gained their competitive advantage in luxury brand after
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We each value a different aspect of what we call luxury. It may be to do with rarity ‚ class‚ quality or comfort. Why do wear the best suit (dress) when going for an important meeting or interview? Why do we make sure that we do not use a cheap perfume when going on a date? The aspect of self-indulgence is intertwined with the socially directed motives when it comes to luxury. The concept of luxury has been present in various forms since the beginning of civilization. Its role was just as important
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Kate Moss. What comes to mind when you hear that name? Supermodel‚ Drug Taker‚ style-icon‚ mum‚ actor‚ singer or a walking billboard of what you will see every teenager around the world wearing the next week? As a matter of fact she comes under all those things. Katherine Moss born on the 16th of January‚ 1974 was the English teenager who was discovered at the age of 14 by the founder of an exclusive modeling agency in New York. Sarah Doukas as she is called spotted Moss at the JFK Airport in
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Salvador Dali Salvador Dali was born on May 11‚ 1904 in a small town called Figueres in Spain near the Pyrenees Mountains. This town was also near the French border in the principality of Catalonia. Dali was from a rich family and his parents built his first studio for him when he was only a young boy. He spent his summers in Cadaques where his studio was and he lived most of his adult life in an extraordinary villa near Port Lligat. When Dali was just a young man when he went to the Royal
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Products: Arm & Hammer‚ Clorox‚ Febreze‚ Lysol‚ Tide‚ Windex‚ These are just some of the brands we see daily‚ and you may have been surprised by some of the brands here‚ The term cosmetics does not only include makeup. It includes soap‚ shampoo‚ perfume‚ skin and body care‚ toothpaste‚ deodorant and makeup products. So it does not apply only to women‚ but it is important to know that the testing goes further than cosmetics. As we see testing goes into our household products too. Using cruelty- free
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anniversary of a 1995 sorority pledge which went very‚ very wrong‚ Wallace University campus is rattled by a series of murders. Kappa House is the most sought-after sorority for pledges and is ruled by a strong hand in a pink glove by Queen Bee‚ Chanel Oberlin‚ played by Nickelodeon star Emma Roberts. But when anti-Kappa Dean Cathy Munsch‚ played by Jamie Lee Curtis‚ decides that pledging must be open to all
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market for luxury goods Louis Vuitton redefines luxury. The Louis Vuitton Moet Hennessy (LVMH) group is a global leader in a variety of luxury industries spanning across various categories including: fashion and leather‚ wines and spirits‚ perfumes and cosmetics‚ and watches and jewelry[1]. The LVMH group has thrived in conventional markets such as Europe and the United States because both markets are characteristically and densely populated with high-income individuals. However‚ given that
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Celebrity Endorsement Introduction Celebrity branding is a type of branding or advertising‚ in which a celebrity becomes a brand ambassador and uses his or her status in society to promote a product‚ service or charity and sometimes also appear as a promotional model. [1] There are various ways in which a celebrity can endorse a product: 1. Simply appearing in advertisements 2. Just give voice over in the advertisement 3. Attend PR events 4. Create his or her own line of
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