Daffodil International University Journal of Business and Economics‚ Vol. 5‚ No. 1 & 2‚ December‚ 2010 55 Ceramics Tableware Products’ Market Positioning: A Comparative Study on Leading Companies in Bangladesh Golam Mohammad Forkan* Abstract: Many companies are producing ceramic products but very few are producing ceramics tableware products; i. e.‚ Shinepukur Ceramics Ltd.‚ Monno Ceramics Ltd.‚ Artisan Ceramics Ltd.‚ Bengal Fine Ceramics Ltd. etc. This study attempted to understand perceptions
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Citibank Case Analysis Citibank: Launching the credit card in Asia Pacific Country entry strategy Objectives of this case ... q To understand market evaluation‚ target market selection‚ and product positioning issues in services operations. q To appreciate globalization/country entry issues in financial products. q To understand the underlying economics of customer acquisition and retention. Key Strategic Issues qShould Citibank launch the card product ? Why ? Why not ? qGiven the
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1. How did Ducati become the second most profitable motorcycle maker in the world despite its small scale? What is the fundamental logic of Minoli’s turn around? Operational effectiveness is a key to gain profitability. [p 29 What is Strategy?] Constant improvements in the following operational activities resulted in profit maximization of Ducati: Standardization of products using two crank cases and three cylinder heads provided efficiency gains in manufacturing. Moved towards a platform
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Visual Core Concepts: Louis Vuitton Fall 2012 Ready-to-Wear Collection Qianqian Zheng University of North Texas Visual Core Concepts: Louis Vuitton Fall 2012 Ready-to Wear Collection [pic] (Photos created by Viamos‚ 2012) Louis Vuitton ’s Fall 2012 Ready-to-Wear collection is a great example of the concepts referencing the past. Louis Vuitton ’s origins design concept "trip"reoccur here‚ and famous designer Stephen Jones ’ squashed hats also reappearance and got develop in the collection
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Whether you’re a makeup fanatic‚ a cosmetologist‚ or just the average lipstick junkie‚ there’s a high chance that you’ve heard of the awe-inspiring brand‚ Lime Crime. Doe Deere is the CEO and owner of Lime Crime makeup. After searching frantically to find makeup as vibrant as her clothing line‚ Doe gave up and decided to launch her own brand. Lime Crime introduced their Unicorn Lipsticks upon opening in 2009‚ which quickly gained them recognition. Shortly after‚ in 2012‚ Lime Crime’s most famous
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In a house or ‘Maison’ in Tehran middle class and wealthy women gather together‚ drink spice scented tea and debate about their choice of an evening dress for the upcoming party. They wear heavy makeup‚ beautifully manicured nails and their hijabs removed‚ reveal carefully coloured and pampered tresses that are the latest in updo’s‚ lengths of silken hair coiffed to perfection. Iranian women look to underground boutiques for special occasions. Photograph: Sara Afzal Such is the passion of the
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MISSION: To bring inspiration and innovation to every athlete* in the world. *"If you have a body‚ you are an athlete." Guiding principles (11 Maxims) - They guide employees at all levels as they complete their work at Nike and represent the Nike corporation globally. •"It is our nature to innovate. •Nike is a company. •Nike is a brand. •Simplify and go. •The consumer decides. •Be a sponge. •Evolve immediately. •Do the right thing. •Master the fundamentals. •We are on the
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------------------------------------------------- KEY CHARACTERISTICS (PRODUCTS AND SERVICES) AND MARKET SIGNIFICANCE One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning‚ as pricing alone can affect other marketing mix elements such as product features‚ distribution‚ and promotion. To compete and excel in the market Braaap have shown the use and benefit of pricing variables to their business and market position
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Elsa Schiaparelli Life history: Schiaparelli or “Schiap” -as she was called by her friends-had a very affluent and well-educated family background. She was born in 1890‚in a posh division of Rome and despite the aristocratic graces that she was raised with‚ she was a rebel: she wanted to pursue acting- while studying philosophy at University- and family resistance made her publish a book of sensual poetry for which she was sent to a strict convent in Germanic Switzerland. Her individuality and
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Strategic Elements of Competitive Advantage IKEA ü IKEA confront competitors such as supermarkets (Wal-Mart) and other furniture co. ü they focused on 3 areas for improvement: product assortment‚ customer service and product availability. ü Prices are affordable to almost everyone; ü colors blue and yellow are Sweden national colors; ü customers see the furniture in showrooms and with names instead of model numbers; ü shopping is a self-service activity –browse‚ u write
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