Ruff (1995) stated that the criminal liability of producers‚ distributors and suppliers of unsafe products is covered under Part II of the Consumer Protection Act of 1987‚ which has mandated a general safety requirement. The producer‚ distributor or supplier of unsafe products incur criminal liability for failure to exercise due diligence. The law is strict but the criminal liability can be dispensed with after showing that they exercised due diligence and have reasonable grounds to believe that
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Consumer Awareness The gradual development under the scopes offered by globalisation and liberal economy has increased the number of consumer related issues. Consumer protection has earned an important place in the political‚ economic and social agendas of many nations.India is potentially the largest upcoming market with consumer habits encouraging for the manufacturer.But a liberal economy brings with it its share of worries for the unaware consumer.Manufacturers are not often concerned about
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CONSUMER AWARENESS Definition Consumer awareness is making the consumer aware of His/Her rights.Consumer awareness it a marketing term. It means that consumers note or are aware of products or services‚ its characteristics and the other marketing P’s (place to buy‚ price‚and promotion).Usually commercials and ads increase consumer awareness‚ as well as "word of mouth"(a comment from someone you know about a product or service). 1 Need : we need it so we will not be misled by producers‚it explains
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Consumer organizations are advocacy groups that seek to protect people from corporate abuse like unsafe products‚ predatory lending‚ false advertising‚ astroturfing and pollution. Consumer organizations may operate via protests‚ campaigning or lobbying. They may engage in single-issue advocacy (e.g.‚ the British Campaign for Real Ale (CAMRA)‚ which campaigned against keg beer and for cask ale)[citation needed] or they may set themselves up as more general consumer watchdogs‚ such as the Consumers’
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understanding consumer motivation is very important to marketers in modern marketing. However‚ the key to consumer motivation‚ understanding the consumer needs is the first factor that marketers should know at first. “Human needs or‚ in this case‚ consumer needs are the basis of all modern marketing. Needs are the essence of the marketing concept.”(Schiffman‚ 2008). Maslow’s hierarchy of needs is a well-known theory in psychology which can help marketers understanding the consumer needs better. So
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Table of contents Executive summary 2 Introduction 4 1. Consumer behavior 5 2. Perception 5 2.1Definition of perception 5 2.2 Elements of perception 6 A. Sensation 6 B. The absolute threshold 6 C. Just noticeable difference to consumer behavior: 6 D. Subliminal perception 7 2.3 Factors influencing perception 7 1) Characteristics of the perceiver (internal factors): 7 2) Characteristics of the target (external factors): 9 3) Characteristics of the situation: 9
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Competitor analysis The business of 759 store is principally engaged in the sales of confectioneries‚ beverages and other packed foods imported from Japan and other regions in the world. The origin of its products mainly includes Japan‚ followed by Korea‚ Taiwan and Europe. In Hong Kong‚ OKASHILAND has similar characteristics with 759 store on purchasing practice. It offers various brands’ snacks and beverages from different countries in the world such as “meiji”‚ “Calbee” and “LOTTLE”. It
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Consumer Behaviour Assignment Part A Q 1 – Describe the inter-relationship between consumer behavior as an academic discipline and the marketing concept Ans The study of consumer behavior enables marketers to understand and predict consumer behavior in the marketplace; it is concerned not only with what consumers buy but also with why‚ when‚ where‚ and how they buy it. Consumer research is the methodology used to study consumer behavior; it takes place at every phase of the consumption process: before
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Consumer Ethics Introduction In this paper I will express my opinion on the thought that some marketers say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing. I will discuss why I believe that this is a good marketing technique. I will also discuss whether or not I think it is important for college students to study the topic of consumer ethics. Good Marketing? I believe that it is a smart marketing technique to target any group
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Labeling of consumer products can promote sustainable comsumption In recent years we’ve seen an increase in people wanting more information about the health‚ safety and environmental characteristics of the food they eat‚ from the nutritional content and presence of allergens to the ways in which products are grown and processed. In turn‚ food producers are putting a greater focus on the consumers’ wants and needs‚ so labels are becoming increasingly important.Therefore I agree to the topic “”. Nowadays
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