AND POSITIONING OF CHANEL SUBMITTED BY ANUSHA IYENGAR FOR THE DEGREE OF THE BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI UNDER THE GUIDANCE OF PROF. NEELA RADHAKRISHNA SIES COLLEGE OF ARTS‚ SCIENCE AND COMMERCE NERUL‚ NAVI MUMBAI – 400706 ACADEMIC YEAR 2012-13 DECLARATION I‚ ANUSHA IYENGAR‚ studying in T.Y.B.M.S‚ of SIES COLLEGE OF ARTS‚ SCIENCE AND COMMERCE‚ NERUL hereby declare that I have completed the project on BRANDING AND POSITIONING OF CHANEL in the year 2012-13
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TABLE OF CONTENTS 1.0 Executive Summary 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry Analysis 3.1 Target Audience 3.2 Market Positioning 3.3 Market Sector 3.4 Competitor Analysis 4.0 Company Analysis 4.1 SWOT: Micro economical analysis 4.2 PEST: Macro economical analysis 4.3 Comparison of Chanel in Europe vs. Singapore 4.4 Product Development and Collection 4.5 Types and Range of Merchandise
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CHANEL Presented by: Jessica Bercier-History and Competitors Liu Paisha-Sasha-Industrial Analysis Liu Zheng-Leo-Globalization Shu Yue-Alice-SWOT Analysis History Gabrielle “Coco” Chanel Started in 1909 Known for simple and classic looks Chanel No. 5 Introduced in 1922 Still their most successful perfume today‚ nearly 86 years later Coco Chanel Connection with the Germans Fashion Oscar in 1957 Even after her death in 1971‚ she lives on as an icon
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Was it the weaknesses of the Royalists or the strength of their opponents which best explains the outcome of the First Civil by 1646There are several key factors determining why the royalists lost the English civil war in the years 1642 - 1646. The factors that caused their defeat were Cromwell ’s talent for warfare and how he displayed it on the battlefield. The factions of the royalist command structure tearing the royalist campaign in two. The formation of the New Model Army. King Charles alienating
Free English Civil War Charles I of England Oliver Cromwell
elegant and fashionable bringing up for women introducing timeless style. If Chanel wants to retain the same kind of brand image then it needs to continue with the same strategies which are currently being applied. However‚ in order to increase market share‚ emphasis on mass media and e-commerce would be effective which the competitors are already practicing. Chanel’s vision is’ o be the ultimate house of luxury’. Chanel is an established brand and specializes in haute couture‚ luxury goods
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care system strengths are Medicare the government-funded schemes and arrangements aim to give all Australians access to adequate‚ affordable health care‚ irrespective of their personal circumstances. Medicare also subsidises a wide range of prescription pharmaceuticals under the Pharmaceutical Benefits Scheme (PBS). Under the PBS‚ Australians pay only part of the cost of most prescription medicines bought at pharmacies (AIHW 2012). Australia’s health care have too many others strengths to list take
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Comparison of Chanel No.5 Magazine Advertisement in 1959 and 2004 “What do I wear in bed? Chanel N°5‚ of course.”Marilyn Monroe mentioned in her interview in 19521. When referring to fragrance‚ it is hard not to mention Chanel N°5‚ due to its uniqueness‚ longevity and popularity‚ it is associated by others with women‚ famous and not famous‚ who have worn it in different eras over its decades. Chanel N°5 is the first perfume launched by CoCo Chanel in 19202‚ it is not only one of the world’s top
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represent between 10 to 15 per cent of the gross domestic product of most major North American‚ European and Asia/Pacific economies (Rushton‚ Oxley and Croucher‚ 2000). Therefore‚ many brands take account into logistics management and design. Avon and Chanel are two main brands in Australian cosmetic market. These two companies all have very long history and large numbers of loyal customers. They both have their own particular channels of distribution‚ which will be researched in this study. Avon and
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As we can perceive‚ Aileen had shown numerous strengths throughout this child case study in academic‚ social‚ and emotional behaviors. It is definitely obvious that Aileen social and emotional development had developed impressively above average since she had no difficulties with representing it. While being in class‚ Aileen gives the impression to by no means have botheration in representing her personality to express herself. Sometime though‚ her determined assertiveness can cause social and personal
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Teenagers in the 1950’s were a lot different from the teenagers today. It was a beginning of a transformation into what they are today. The influence of teenagers on America’s economy has changed greatly‚ Teenagers have gone from not being able to speak their mind to freely expressing almost anything they feel. It seems large companies are now only focusing on teens‚ whereas before they had all but ignored them. Their advertising is directed toward teens in order to get their business right from
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