CASES C ASE OUTLINE 1. CLUB MED: MAKING A COMEBACK 2. HONDA IN EUROPE 3. ANHEUSER-BUSCH INTERNATIONAL‚ INC.: MAKING INROADS INTO BRAZIL AND MEXICO 4. VOLKSWAGEN AG NAVIGATES CHINA 5. WAL-MART OPERATIONS IN BRAZIL: AN EMERGING GIANT 6. LOUIS VUITTON IN JAPAN: THE MAGIC TOUCH 7. STARBUCKS COFFEE: EXPANSION IN ASIA 8. GAP INC. 9. MOTOROLA: CHINA EXPERIENCE 10. iPOD IN JAPAN: CAN APPLE SUSTAIN JAPAN’S IPOD CRAZE? 11. NTT DoCoMo: CAN i-MODE GO GLOBAL? 12. THE FUTURE OF NOKIA 13. MAYBELLINE’S
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Authors: Armin Schwienbacher & Benjamin Larralde CROWDFUNDING OF SMALL ENTREPRENEURIAL VENTURES Book chapter forthcoming in Handbook of Entrepreneurial Finance (Oxford University Press) Date: September 28‚ 2010 (final version) Armin Schwienbacher‚ Professor of finance‚ Université Lille Nord de France‚ Faculté de Finance‚ Banque et Comptabilité‚ Rue de Mulhouse 2 - BP 381‚ F - 59020 Lille Cédex (France); +33 3 20 90 75 34 ; armin.schwienbacher@univ-lille2.fr. SKEMA Business School‚ Avenue Willy
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Content Introduction………………………………………………………………………….3 The effects of the 2008 financial crisis on the global automobile industry……….3 The global strategies of Ford Motor and Nissan after the Recession…………......4 Benefits and limitations of Ford Motor’s and Nissan’s strategies………………...5 Short-term profitability…………………………………………………………..5 Long-run stability……………………………………………………………..6 Conclusion……………………………………………………………………………6 Introduction The notion of “Global strategy”‚ in international
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are examining the implementation of Just-In-Time methodology in Ford for its latest small car KA; possibly one of the most interesting manufacturing revolution where companies involved in the production are integrated not only in their business processes moreover in their physical plants. The concept has been successfully developed and implemented in Valencia‚ Spain and is due to be adopted in other Ford production plants. The case study clearly shows how companies can work together in a harmonic and
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ASSESSMENT 2: CASE STUDY ON INDUSTRIALISATION AND CONSUMPTION Introduction Modernity is a transition between how society lived years ago opposed to how society lives now. This case study will focus on the impact of industrialisation and consumption and how it has shaped the modern world of a close friend along with society today. The academic sources that were used contained useful information along with an interview I conducted‚ to help prove and analyse how the impact has changed and
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Communications; the role of Marketing Communications‚ analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting‚ segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the company should use along
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Running head: FORD PINTO FORD PINTO Insert Name Here Insert Affiliation Here The case of Ford Motor Company producing the Pinto is a clear example of unethical behavior on the part of an automobile manufacturer‚ where a potentially dangerous product was knowingly released into the market. While there are some good consequences from the action‚ such as the jobs that were provided to American employees producing the car‚ and the individuals provided with an affordable vehicle‚ these were
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AACS4794 MANAGEMENT INFORMATION SYSTEMS Case Studies Case Study 1: A Giant Step for Mattress Giant (May 2007) Mattress Giant is one of America’s largest bedding retailers‚ with 240 stores in 14 states. For years‚ the company spent more than $20 million (about RM70 million) annually‚ about 10 percent of its revenue‚ advertising to people in their mid-30s‚ whose household income was $30‚000 - $40‚000 (about RM105‚000 - RM140‚000) per year .and who drove domestic car. As it
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being promoted. Brands reliance on sexual innuendos to sell their products is evident in a multitude of advertisements but one specific ad that comes to mind is Tom Ford’s risqué photo campaign promoting their men’s cologne labeled “Tom Ford for Men”. Tom Ford debuted their fragrance in a print ad that features a naked oily woman with red lips and red fingernails‚
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COMPANY LAW CASE STUDY Case Study: AgChem Pty Ltd is interested in acquiring a factory owned by Black Pty Ltd. Black Pty Ltd is a wholly owned subsidiary of Grains Pty Ltd. Black is proposing to sell the land to AgChem at a 10% discount to its market value. Question: a) Is the approval of Agco’s shareholders required
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