Problem Identification * How can Philips achieve a balance between centralization to achieve global integration and decentralization to achieve national responsiveness while maintaining their competitive advantage in the emerging global market conditions? - Does Philips’ business strategy provide for a global competitive advantaged - Are Philips’ core competencies still advantages? Hypothesis * Philips needs to simplify its structure through consolidation of product divisions and making business
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Philips: Internal Strengths: * 1900 – Philips was third largest light bulb producer in Europe due to recruitment of Gerard Philips’ brother‚ an excellent salesman. (C85) * From the beginning‚ Philips developed a tradition of caring for workers. Built company houses in Eindhoven along with bolstering education and paying employees very well (C85) * Philips refused to diversify in the beginning‚ keeping a one-product focus and creating significant innovations (C85) * Became leader
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Philips versus Matsushita: A New Century‚ a New Round Overview of the Case: N.V. Philips (Netherlands) and Matsushita Electronic (Japan) had followed very different strategies and emerged with very new and different organizational capabilities. Philips built its success on a worldwide portfolio of responsive national organizations while Matsushita based its global competitiveness on its centralized‚ highly efficient operations in Japan. During 1990s‚ both company faced major challenge to their
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1. How did Philips become the leading consumer electronics company in the world in the postwar era? What distinctive competence did they build? What distinctive incompetencies? In anticipation of the impending war in the late 1930s‚ Philips transferred its overseas assets to two trusts‚ British Philips and the North American Philips Corporation. It moved most of its vital research laboratories to England and its top management to the United States. Isolated from their parents and supported
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beginnings in the late 1800s and early 1900s‚ N.V. Philips and Matsushita Electric respectively became two of the largest consumer electronics companies in the world using very different corporate structures and philosophies. Due to the events of World War II‚ Philips employed a multinational strategy with strong‚ local units driving innovation‚ which is historically an uncommon strategy in the consumer electronics industry. On the other hand‚ Matsushita followed the traditional electronics industry
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Philips versus Matsushita: A New Century‚ a New Round 1. How did Phillips become the leading consumer electronics company in the world? Philips started its business in 1892 in Eindhoven with its basic product‚ a light bulb. The company focused on only producing light bulbs at the beginning‚ and could therefore specialize and create significant innovations. The rapid growth to being the leader in industrial research‚ helped to broaden its product line. During the post war era Philips gained
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CASE STUDY ASSIGNMENT: Philips vs Matsushita Philips and Matsushita are two principal consumer electronics companies that adopted two different strategies that lead them to some success‚ and later losses. Philips‚ as a multinational company‚ was more into a global organizational portfolio; whereas‚ Matsushita was focusing its operations in Japan. Unfortunately‚ both companies face loss of profitability even if their top managers were putting a lot of effort into the success of their respective
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1. What were triggers of culture change in Japan during the 1990s? how is cultural change starting to affect traditional values in Japan? Cultural change in Japan was triggered by the economic recession in the 1990’s. Traditional Confucian values focused on loyalty‚ high moral and ethical values and set the pathway for relationships with others in traditional Japanese businesses. When the generation born after 1964 lacked the same commitment to traditional Japanese value as their parents but
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How Matsushita electric and Sony manage global R&D Research Technology Management; Washington; Mar/Apr 1999; Sadanori Arimura Duns:00-891-9813 Duns:69-055-3649 Volume: 42 Issue: 2 Start Page: 41-52 ISSN: 08956308 Subject Terms: Electronics industry Foreign investment R&D Management styles Multinational corporations Case studies Classification Codes: 9179: Asia & the Pacific 1300: International trade & foreign investment 2200: Managerial skills 5400: Research & development
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1.What were the triggers of cultural change in Japan during the 1990s? How is cultural change starting to affect traditional values in Japan? In the 1990s when Japanese economic growth slowed down for a long time firms where forced to change the way of doing business. They started to fire older employees. The younger generation‚ which grow up wealthy‚ saw this process and concluded that loyalty to one company might be not the best for themselves. The difference between the postwar generation and
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