STRATEGIC PLANNING COURSEWORK: LONGITUDINAL STRATEGIC DEVELOPMEN STUDY OF TESCO OLUKAYODE OMOSEBI MBA 8A A4032655 Contents Introduction 3 Past Strategies Deployed 3 Diversification 3 Acquisition 4 Extension of Service 4 Strategic Alliances 4 Creation of Sub-brands 5 In-Store Brands 5 International Expansion 6 Current Strategic Situation 7 SWOT Analysis 7 PESTEL Framework Analysis 10 Political Factors 10 Economic Factors. 10 Strategic Direction for Future 12
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the strengths of Tesco is both goods and mall environment have high standard of quality control. The goods provided in Tesco is many‚ for example Daily necessities. Tesco have market presence in the world each Tesco has sufficient and diversification goods to satisfy the customers. Tesco has an own stockroom to keep the stock. Tesco has a system of positioning to place the goods. Customers can get their goods immediately without ordering. Clean and comfortable environment of Tesco also attracts many
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Management of Organisations Summative Assessment Question One Tesco is a public limited company in the form of an international retailer‚ selling everything from fruit to personal computers to bicycles. Essentially‚ Tesco provides a link between the everyday consumer and the producers of aforementioned items. These items are sold in supermarkets of varying sizes. Question Two An example of a Strategic decision made by Tesco may be "Shall we expand aggressively into Asia?" This is a strategic
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so that they could develop a strong and successful Republic. During the Revolutionary War there were several dramatic changes that occurred in the nation. During this time there was political and social significant changes‚ the Revolutionary war distorted and altered the conventional class and social relationships in the United States. For example‚ there was political change when Americans embraced a Republic ideology which citizens govern themselves and vote for others as representatives in government
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Tesco plc is a British-based international grocery and general merchandising retail chain. It is one of the largest food retailers in the world; it operates in 14 markets across Europe‚ Asia and North America. According to Tesco’s annual financial report of 2011 the UK is the company’s leading market with 60% of group sales and profits coming from the UK business. Despite Tesco having international growth‚ this means the company is highly dependent on the UK market and this is starting to lead to
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past strategy. Tesco was founded in 1924 by John Edward Cohen in the East End of London. The name Tesco’‚ was first used on tea‚ and was derived from the initials of Cohen’s tea supplier‚ T E Stockwell‚ combined with the first two letters of Cohen. Tesco Stores Limited was incorporated in 1932. In 1935‚ Jack Cohen visited the USA and was impressed by the supermarkets’ self-service system which enabled more people to be served faster‚ with lower labour costs. In 1947‚ the Tesco branch in St Albans
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United Kingdom’s largest retailer‚ Tesco PLC broke through in 1995 and has become not only the largest retailer in the UK‚ but also the world’s 4th largest retailer‚ trailing only Wal-Mart‚ Carrefour and Germany’s Metro AG. Originally‚ Tesco’s soul focus was the retail grocery market. As of February 2010‚ the grocery market continues to be Tesco’s largest source of revenue and it has accounted for more than 50% of Tesco’s £ 59.4 billion of sales. Further‚ Tesco does not limit its operation strictly
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What Is the Role and Influence of Relationship Marketing in the Retention and Acquisition of Customers? - A Case Study of Tesco Chapter 1 Introduction 1.1 Aims and Objectives 1.2 Research Questions 1.3 Background and rationale of the research 1.4 Expected Research Methodology 1.5 Scope and Importance of the Research 1.6 Summary of Chapter Chapter 3 Research Methodology 3.1 Hypothesis 3.1.1 Techniques used for Research 3.1.2 Research Philosophies 3.1.3 Research Approaches 3.1.4 Types
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o Infrastructure 19 o Socio-cultural 20 • Micro Assessment 21-23 Question 4: Tesco US – Porters Diamond 24-27 • Factor Conditions 24 • Home Demand Conditions 25 • Related & Supporting Industries 25 • Firm Strategy‚ Industry Structure & Rivalry 26-27 Question 5: PESTEL analysis 28-38 • Political 29-31 • Economic 32-33 • Socio-cultural 34-35 • Technological 36 •
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stakeholder is a person‚ group‚ or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business organization include creditors‚ customers‚ employees‚ government‚ owners‚ suppliers‚ unions and the community from which the business draws its resources. Tesco is committed to conducting business in an ethical and socially responsible manner. This relates to all aspects of their
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