Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally‚ it was founded by a DRB-HICOM which is the government owned conglomerate. Then‚ Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001 with estimation
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The Strategic Analysis of Air Asia‚ can be done with the help of Michael Porter’s five forces. It describes the internal affection of the industry with elaborating competitive rivalry amongst the firms in the industry to the bargaining power of customers and suppliers. It also explains the threats of new entrants and already existing firms. Aforementioned‚ Air Asia has been assessed with all these five forces. Competitive Rivalry The demand function for air travel is affected by price‚ income‚
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Culture Continuation and Change (compare and contrast US and Egypt) Continuity in American Culture Religion‚ language and cuisine are perhaps the most enduring aspects of the culture of the United States. Take religion to begin with. Under the auspices of the First Amendment‚ the US Constitution does not recognize the superiority of any religious establishment neither does it unduly prejudice against any religion. That notwithstanding‚ religion is a continuous aspect of American culture due to
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UNESCO Bangkok Asia and Pacific Regional Bureau for Education United Nations Educational‚ Scientific and Cultural Organization GRADUATE EMPLOYABILITY IN ASIA GRADUATE EMPLOYABILITY IN ASIA GRADUATE EMPLOYABILITY IN ASIA i Published by UNESCO Bangkok Asia and Pacific Regional Bureau for Education Mom Luang Pin Malakul Centenary Building 920 Sukhumvit Road‚ Prakanong‚ Klongtoey Bangkok 10110‚ Thailand © UNESCO 2012 All rights reserved ISBN: 978-92-9223-395-2(Electronic Version)
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Slide 3 We use Air Asia as an example of our e-commerce presentation company because it was voted as the most popular website for online shopping. Air Asia Berhad is a Malaysian-based low-cost airline where it was the largest low-fare‚ no-frills airline and a pioneer of low-cost travel in Asia. Air Asia group operates scheduled domestic and international flights. Air Asia is using e-commerce to promote their product through online. Slide 4 1st point Air Asia is the first airline
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years ago when it began operations‚ Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today‚ the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes‚ with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been instrumental in building the Air Asia brand. Known for its strong marketing and branding culture‚ Air Asia was recognized as one of Malaysia’s 30
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Between 200 C.E. and 900 C.E.‚ China underwent a lot of significant changes and continuities‚ especially in political and economical aspects. A specific change that happened to China’s economic system was the shift from agriculture in the Han Dynasty to trading in the Sui and Tang dynasties. Although there were changes in power and rule‚ China’s political administration continued to hold the same basic ideals‚ and was grounded in Confucian thought. During the late Han Dynasty‚ agriculture was the
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for their valuable opinion. But now‚ things have changed. Speak Asia have created a paradigm shift in research by eliminating the need of executives for conducting surveys. They pass on this benefit directly to prospective customers like you. All you need to do is‚ give us your valuable opinion. And get paid. Big Time! Speak Asia is a survey driven website‚ where you can participate in surveys and Earn Online from Bangladesh. Speak Asia gives you an opportunity to make your opinion heard by different
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Airlines’ strengths‚ weaknesses‚ opportunities and threats to the MAS is 1. Strength - Emphases on Their hospitality and cabin crew network 2. Weakness - quality competition with AirAsia 3. Opportunity- change in customer preferences 4. Threat - change in economy Award of Air Asia Award for Malaysia
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The Middle East is part of three major continents‚ Africa‚ Asia‚ and Europe with trade routes overland and sea. Cultural Diffusion is the spread of ideas‚ invention‚ and achievements by traders‚ conquerors‚ and migrating people. Strategic locations like the Middle Eastern nations sit on vast reserves of oil. It has importance to the world’s military and economy. Some countries link seas to the ocean by canals so ships with tanks filled with oil can transport the goods. Physical Features have affected
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