Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally‚ it was founded by a DRB-HICOM which is the government owned conglomerate. Then‚ Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001 with estimation
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The Strategic Analysis of Air Asia‚ can be done with the help of Michael Porter’s five forces. It describes the internal affection of the industry with elaborating competitive rivalry amongst the firms in the industry to the bargaining power of customers and suppliers. It also explains the threats of new entrants and already existing firms. Aforementioned‚ Air Asia has been assessed with all these five forces. Competitive Rivalry The demand function for air travel is affected by price‚ income‚
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Culture Continuation and Change (compare and contrast US and Egypt) Continuity in American Culture Religion‚ language and cuisine are perhaps the most enduring aspects of the culture of the United States. Take religion to begin with. Under the auspices of the First Amendment‚ the US Constitution does not recognize the superiority of any religious establishment neither does it unduly prejudice against any religion. That notwithstanding‚ religion is a continuous aspect of American culture due to
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…..‚ 1750-1850 saw the start of changing ideas surrounding gender and gender roles across Europe. Although not empirically evaluated and synthesised during these years‚ it can be said that paradigms of thought were certainly were beginning to evolve‚ eventually marking a significant and more permeant change in gender roles and identities. During this period‚ many changes were afoot; The Industrial Revolution and as a result‚ the rise of the middle class‚ mechanisation and urbanisation. Barker‚ 1997
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Pivot to Asia is the shift of focus of United States of America from Europe and Middle East to Asia. The rise of China as a superpower‚ the growing influence of Australia‚ India‚ Korea‚ and the ASEAN members on global economic growth and the U.S.’s feeling that they have left out Asia are the three reasons why this was implemented. Also‚ it has the mean to strengthen ties with allies China‚ including Burma‚ India‚ Korea‚ Japan‚ Philippines and Vietnam (Sung-joo‚ 2012). It is a positive development
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Slide 3 We use Air Asia as an example of our e-commerce presentation company because it was voted as the most popular website for online shopping. Air Asia Berhad is a Malaysian-based low-cost airline where it was the largest low-fare‚ no-frills airline and a pioneer of low-cost travel in Asia. Air Asia group operates scheduled domestic and international flights. Air Asia is using e-commerce to promote their product through online. Slide 4 1st point Air Asia is the first airline
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years ago when it began operations‚ Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today‚ the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes‚ with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been instrumental in building the Air Asia brand. Known for its strong marketing and branding culture‚ Air Asia was recognized as one of Malaysia’s 30
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Between 200 C.E. and 900 C.E.‚ China underwent a lot of significant changes and continuities‚ especially in political and economical aspects. A specific change that happened to China’s economic system was the shift from agriculture in the Han Dynasty to trading in the Sui and Tang dynasties. Although there were changes in power and rule‚ China’s political administration continued to hold the same basic ideals‚ and was grounded in Confucian thought. During the late Han Dynasty‚ agriculture was the
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Fauna of Asia is all the animals living in Asia and its surrounding seas and islands. Since there is no natural biogeographic boundary in the west between Europe and Asia‚ the term "fauna of Asia" is somewhat elusive. Asia is the eastern part of the Palearctic ecozone (which in turn is part of the Holarctic)‚ and its South-Eastern part belongs to the Indomalaya ecozone (previously called the Oriental region). Asia shows a notable diversity of habitats‚ with significant variations in rainfall‚ altitude
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competition‚ and come up with successful products and services from time to time In the past‚ organizations employed market research firms to conduct surveys for their products and services. These agencies‚ in turn‚ hired marketing executives who acted as an interface to the prospects. In spite of investing their precious time‚ these prospects got little or no reimbursements for their valuable opinion. But now‚ things have changed. Speak Asia have created a paradigm shift in research by eliminating
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