STRATEGIC AUDIT OF DAIMLER GROUP STRATEGIC MANAGEMENT 8 November 2010 CONTENT: 1. Executive summary page 2 2. Introduction page 2 3. External analysis page 3 4. Internal analysis page 5 5. Conclusions and recommendations page 8 6. Bibliography page 9 7. Appendix page 9 1. Executive summary Daimler AG (‘Daimler’) is engaged in the development and manufacturing of automotive products‚ consisting of passenger cars‚ trucks
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CHRYSLER CORPORATION: NEGOTIATIONS BETWEEN DAIMLER AND CHRYSLER ∗ In January 1998‚ Jürgen Schrempp‚ CEO of Daimler-Benz A.G.‚ approached Chrysler Corporation Chairman and CEO‚ Robert Eaton‚ about a possible merger‚ acquisition‚ or deep strategic alliance between their two firms. Schrempp argued that: The two companies are a perfect fit of two leaders in their respective markets. Both companies have dedicated and skilled work forces and successful products‚ but in different markets and different
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Summery This is a report on The Restructuring of Daimler-Benz. In this report we have tried to explain as much information as possible. This report will illustrate about the company profile‚ product profile‚ management‚ restructuring strategy and many more things related to Daimler-Benz. It is a multinational company and operating their business around the world. Different types of products they are offering for us. Here we have discussed how Daimler-Benz restructured them. Background of the report:
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Case Study 17 Chrysler Chrysler Corp was established in 1929 ( by Walter P. Chrysler) during the time when the auto industry had just began to bloom. During the depression‚ smaller more specialized companies began to disappear and the larger companies began to consolidate and buy up some of their smaller competitors. It was at this point in time that the Big Three emerged (Ford‚ GM‚ and Chrysler). It was also around this time that the UAW (United Auto Workers Union) was established‚ and this
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“Daimler is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars‚ Daimler Trucks‚ Mercedes-Benz Vans‚ Daimler Buses and Daimler Financial Services‚ the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing‚ leasing‚ fleet management‚ insurance and innovative mobility services.” (DAIMLER) “The company’s founders‚ Gottlieb
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Balance Sheet Analysis The Chrysler Group’s current assets continue to increase at a normal rate from year to year. This is good news for any company‚ but especially for Chrysler since they recently came out of a financial crisis. If you look at the balance sheet for the Chrysler Group‚ after computing the common-size and percentage change analysis‚ you are able to configure that the current assets steadily increase around 15% each year. Also‚ the total assets increase almost to a total of 10%
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strengths and weaknesses of Daimler-Chrysler’s strategy? There are several strengths of Daimler-Chrysler’s strategy. First‚ it has strong competitors amongst the automotive market‚ so from the merger‚ both companies will reduce the intense competition in the market and this will increase the market share in the worldwide automotive industry. The acquisition and merger between two parties in worldwide market share will help them to expand the technology transfer between the countries‚ and this will
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Closing case 1. What was the planned strategy at Daimler-Benz for Chrysler in 1998? Emphasize bold design‚ better product quality‚ and higher productivity by sharing designs and parts between the two companies. 2. In retrospect‚ Daimler-Benz’s Plans for Chrysler seem overly optimistic. What decision-making errors might Daimler-Benz have made in its evaluation of Chrysler? How might those errors have been avoided? The company’s core offered pickup trucks‚ SUVs and minivans that provided products
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Before Chrysler merged to become DaimierChrysler AG‚ they were presented with a takeover bid of $55 per share by MGM billionaire Kirk Kerkorian and former Chrysler chairman Lee Iacocca. Kirk Kerkorian was a stockholder in Chrysler and an experienced takeover financier who apparently found Chrysler to be a good buy. Chrysler rejected the offer‚ however‚ stating that the firm was not for sale. Further‚ many Wall Street experts felt that Kerkorian could not come up with the $20 billion necessary to
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The Chrysler Bailout and the Challenger Disaster are two examples of possible outcomes when implementing a strategic decision-making process. Without the presence of a decision‐making model a successful outcome is extremely unlikely. Chrysler’s decision to secure subsequent loans from the government resulted in success because it used a judgmental approach in search of a satisficing solution. In the case of the Challenger Disaster‚ the decision to launch deemed to be premature because the launch
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