STARBUCKS IN CHINA Marketing in the host country Before entering China‚ Starbucks decided to invest in market research to analyze the best approach to reach the Chinese market by entering joint with local companies in different regions across the country which allowed a direct access to the consumer for market research purposes. Several interesting findings were made regarding market behavior in China; first of all China is a tea-based consumption market so to generate acceptance to the Starbucks
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CHINA AN ECONOMIC OVERVIEW The rapid rise of China as a major economic power within a time span of about three decades is often described by analysts as one of the greatest economic success stories in modern times. From 1979 (when economic reforms began) to 2011‚ China’s real gross domestic product (GDP) grew at an average annual rate of nearly 10%. From 1980 to 2011‚ real GDP grew 19-fold in real terms‚ real per capita GDP increased 14-fold‚ and an estimated 500 million people were raised
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Doing Business in China Week I. White face = bad person Good and trusted person have red face Always answer yes when someone asks have you eaten (toujours attenuer ses propos : frequently‚ sometimes‚ usually..) Yes doesn’t mean yes Importance of the hierarchy Culture overview The cultural Bell Jar (ordonnée ‘’number of person’’ / abscice vers la gauche ‘’reserved’’ (chinese for example)‚ vers la droite ‘’emotional’’ (italians for example) When we speak about culture: we must
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with The Real Estate Bubble China’s Urbanization and Real Estate Bubble China’s urbanization over the past few decades has been so fast that the country’s urban population has jumped from just about 10% in 1949‚ when the People’s Republic of China was established‚ to nowadays over 50%. Looking back China’s history of modern urbanization‚ the rapid urbanization actually began from 1978‚ when the country opened the door to the world with Chinese leader Deng Xiaoping’s economic reform. According
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China | Japan | * Confucius Society * Forced into a reform mode * Realized‚ the West was eager to gain access to Chinese market (opium) * Technological superiority * The government tore up first railway line. * Modestly interested in Western military innovation. * Civil war broke out between semi-Christian religious group and the government. * Boxer Rebellion- Chinese rebellion against foreign influence. * Intrusions by Europeans reduce economy‚ increased hostility. * Footbinding
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companies be better suited trying to "go it alone" in China or to partner with a company that will provide tangible assets and other services for the US-based MNC? What stumbling blocks might exist when partnering with a company in China? After reading the article I believe that a US company will partner up with a company that will provide them with tangible assets and other services. As the fastest-growing major economy in the world‚ China continues to offer global companies attractive investment
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development centers. In this report I will discuss about Motorola’s reasons to enter China and commit itself as a local company. Moreover‚ I will talk about the localization strategies in china and its market position. Apart from that I will illustrate the PEST and SWOT analysis of Motorola’s localization strategy in China. Furthermore‚ I will discuss the characteristics of Motorola as the big emerging market in China. Table of content Contents Executive Summary 2 Table of content 3 Abbreviations
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Overpopulation in China China and overpopulation are two words that have become synonymous over the years. Overpopulation in China has become a global issue as China is the most populous country in the world and its contribution to the international community is extremely significant. However it doesn’t necessarily mean that a country with a high population is an overpopulated country. To clarify the meaning of overpopulation‚ here is a little description. Overpopulation in a country occurs when
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China Government China government is known as Communist state and i s a dominant party in China‚ Chinese communist par ty is the large political in the world with over 7 0 millions members. Although in China there are fe w minor parties controlled by CCP. "The Communist Party of China is founded mainly on ideology and p olitics" quoted from China today.com. Chinese comm unist party do not take any place in the leading s ystem place in government but only can only conduc t any activities under the
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days and storage costs were saved. In 1995 Dell entered the Chinese market. With a population of 1.3 billion this was a great new market for Dell to tap into. IBM‚ Compaq‚ and Hewlett-Packard had all ready realized this and had opened offices in China in the early 1990s. Dell quickly became competitive with not only those companies but also Legend‚ Founder‚ Great Wall‚ Toshiba‚ NEC Japan‚ and Acer. With so many competitors Dell faces intense competition to distinguish itself and to penetrate the
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