G.J. C.M.P.‚ Vol. 2(4):98-107 July-August‚ 2013 ISSN: 2319 – 7285 ONLINE CONSUMER BEHAVIOR: AN EXPLORATORY STUDY Namita Bhandari* & Preeti Kaushal** *Panjab University‚ Chandigarh‚ India **Chitkara University‚ Punjab‚ India Abstract Online shopping is gaining momentum in India. With internet penetration improving in the country‚ smart phones becoming affordable and lifestyles becoming hectic‚ the way people used to shop are changing. Also with a huge chunk of young and working population
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CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) Submitted To‚ L.J. Institute of Business Administration Vastrapur‚ Ahmedabad Project Guide‚ Prof. Saurin Shah Submitted by Name Roll No. 1. Siddharth Iyer 47 2. Raj Joisar 55 3. Keval Amreliya 05 4. Dhanraj Solanki 145 5. Akash Gupta 43 6. Simpy Harwani 45 7.
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Computers in Human Behavior Computers in Human Behavior 23 (2007) 1642–1659 www.elsevier.com/locate/comphumbeh Consumer behavior in online game communities: A motivational factor perspective Chin-Lung Hsu a‚* ‚ Hsi-Peng Lu b a b Department of Information Management‚ Da-Yeh University‚ 112 Shan-Jiau Road‚ Da-Tsuen‚ Changhua‚ Taiwan‚ ROC Department of Information Management‚ National Taiwan University of Science and Technology‚ Taipei‚ Taiwan‚ ROC Available online 8 November
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attractiveness of the Telecommunications industry in 1998” In order to assess the levels of attractiveness of the telecommunications industry in 1998‚ it is essential to use Michael E. Porter’s Five Forces Framework. This particular framework allows to detail and assess how enticing the industry was‚ by considering these five forces: • Threat of new entrants • Threat of substitutes • Power of suppliers • Power of buyers • Intensity of rivalry Before the deregulation of the Irish telecommunications market in
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Staley 1 Telecommunications Act 1996 The Telecommunications Act of 1996 is the first major overhaul of telecommunications law in almost 62 years. The goal of this new law is to let anyone enter any communications business -- to let any communications business compete in any market against any other. The Telecommunications Act of 1996 has the potential to change the way we work‚ live and learn. It will affect telephone service -- local and long distance‚ cable programming and other video services
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Advertising is a form of communication that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service Definition of Advertising Advertising is any paid form of non personal presentation and promotion of ideas‚ goods‚ or services by identified sponsor. Framework for advertising planning and
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Executive summary About the project Within a short span of time‚ the use of cosmetics by Indian consumers has increased significantly with more and more women and men taking greater interest in personal grooming‚ increasing disposable incomes‚ changing life styles‚ influence of satellite television and greater product choice and availability. This cosmetics and personal care industry has been growing at an average rate of 20 per cent for the last few years. The growing Indian cosmetics market offers
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mode equations. The power reflectivity spectrum and dispersion characteristics of the chirped fiber Bragg gratings are analysed. In order to achieve wideband dispersion compensation with a low insertion loss‚ grating length‚ average refractive index change‚ apodization profile and chirp parameter of the grating should be precisely optimized. The chirped FBG designs achieved in this study have resulted in a negative dispersion of 4.95 ps/nm for a grating length of L = 10 mm and a negative dispersion
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AN EXPLORATORY STUDY ON CONSUMER DECISION-MAKING BEHAVIOR IN PAKISTAN History of consumer behavior seems to be highly intertwined with the history of marketing thought. The purpose of this paper is to trace the historical dependence and allegiance of consumer behavior on the discipline and practice of marketing. It then attempts to forecast emerging trends in consumer behavior research and theory as a consequence of new and emerging schools of marketing thought. Focus of understanding. For example
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| Impact of Advertisement on Consumer Buying Behavior Introduction As being incorporated or associated with the marketing process‚ advertising finds its position in every organization. Advertising can be defined as another strategy as an approach towards competitive advantage. Various advertising concepts are in the stream of the media and papers but still there is a little evidence that advertising can significantly help the organization boosts its performance. In terms of sales‚ it is true that
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