Consumer relationship management: Case study Bankinter Remco Wezepoel 14/10/2013 Which channel (8700‚ alliances‚ e-collaborators) performs better for the bank‚ and why? And what acquision strategy would you recommend to Bankinter? What actions should be taken by Ana Peralta? In order to choose the best consumer acquisition strategy for Bankinter it is necessary to look at the profitability of the customers. It is nice to have a lot of customers‚ but this does not really make sense when these
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1. INTRODUCTION The Internet has taken the business community by storm since the early 1990s. When the community realised the potentiality of the Internet they hailed it as the most transforming invention in history. It has the ability to completely change the way business is being done. And‚ it is doing so at a feverish pace‚ turning business upside down and inside out (The Economist 1999). Information Technology (IT) experts went on to use the Internet technology to spin off the Intranet and
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There are lots of advantages for small business to do business on the Internet. Depends on the type of business‚ it is not necessary for everybody to do business on the Internet. Prior to the invention of the Internet‚ Large global firms could work on advances in accessing the newest technological information‚ exchanging information‚ and reaching international customers. The Internet can help diminish information asymmetry and permits small businesses to act like large global businesses. Firstly
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MKT 382 PRICING/CHANNELS FALL‚ 2011 Course Unique # 05135 (9:30 a.m.) Professor Kate Mackie‚ Ph.D. Office CBA 5.176 M (behind Executive Education‚ past Communications Office) Office Hours Tuesdays/Thursdays‚ 1:00-2:30‚ and by appointment Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.) E-Mail Kate.Mackie@mccombs.utexas.edu Skype katemackietx Course Web Page via Blackboard Teaching Assistants Dave Isquick (David.Isquick@mba12.mccombs.utexas.edu )
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Types of channel distribution * Channel Design * Functions * Cost Allocation * Advantages & Disadvantages * Case Study * Conclusion Bucklin Theory of Distribution Channel Structure 1966 “A channel of distribution comprises a set of institutions which perform all of the activities utilised to move a product and its title from production to consumption.” Our paper today focuses on the “appraisal of distribution channels‚ advertisement strategy.” Meaning
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INTERNET AND EDUCATION: virtual classrooms for everyone? A dusty‚ one-room schoolhouse on the edge of a village. An overworked teacher trying to manage a room full of boisterous children. Students sharing schoolbooks that are in perpetual short supply‚ crammed in rows of battered desks. Children worn out after long treks to school‚ stomachs rumbling with hunger. Others who vanish for weeks on end‚ helping their parents with the year-end harvest. Still others who never come back‚ lacking the money
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BACKGROUND The term Internet of Things is coined by Kevin Ashton‚ a British technology pioneer who cofounded the Auto-ID Center at the Massachusetts Institute of Technology (MIT) & is presently executive director. Below is an excerpt from an article presented by him. Nearly all of the data available on the Internet were first captured and created by humans—by typing‚ taking a digital picture or scanning a bar code. Conventional diagrams of the Internet include servers and routers‚ but they overlook
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HCS 320 Communication Channels Health Care Communication Strategies Communication Channels Communication is a process by which information is exchanged between individuals through a common system of symbols‚ signs‚ or behavior” (Merriam Webster Dictionary 2011). Communication can be verbal or non-verbal‚ and can also be done using the face to face or by telephone. Communication uses different channels for transmitting information. The use of e-mails‚ telephone calls‚ fax‚ postal
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with web-empowered features for keeping clients and attracting prospective ones. Internet has emerged as a key competitive field for the future of financial services. In a sense‚ it is almost synonymous with change. Banks‚ especially commercial ones‚ are swiftly becoming more aware of the importance of internet banking in this era. This topic was selected to dilate the current developments and implications of internet banking in Turkey‚ which has been repeatedly cited as an emerging market with its
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foundation of the four most important things which are the product‚ price‚ promotion and place or what they call the marketing mix. These four P’s are an integral part of the business because it serves as a tool in building an effective marketing strategy and implementing it with tactics. First‚ a businessman should know what product he will offer. A product is seen as an item that satisfies what a consumer needs or wants. It is a tangible good or an intangible service. Secondly‚ after determining
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