Product and Distribution Management Designing Channel Systems Elyssa Lucagan Julienne Anne Imperial Channel Design Factors • Product Mix and Nature of Product • Marketing Mix Elements • Width and Depth of market/outlet coverage planned • Long term commitments to channel partners • Level of customer service planned • Cost affordable on the channel system • Channel control requirements of the company CHANNEL DESIGN AND PLANNING PROCESS • Define customer needs • Clarifying channel objectives •
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Frequency Distribution (A) Introduction 1. Ungrouped data versus grouped data Ungrouped data (Raw data): It is a list of individual observed values of the random variable Grouped data (a frequency distribution): It is a table that displays the data in grouping along with the number of occurrences that fall into each group. 2. The components of a frequency distribution a. Class limits: They identify the inclusive values in a class of a frequency distribution The
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1. מלאו את הטבלאות ב Exhibit 4 & 5 לצורך חישוב התוצאה הצפוייה לכל תרחיש שוק מטרה במונחי הכנסות מפרסום והכנסה נטו. אנא צרו את הטבלאות בעצמכם‚ יש להגיש את הטבלאות המודפסות‚ ובנוסף .HBS Ad Revenue Calculator | | | | | | Current | 2007 Base | Scenario 1 | Scenario 2 | Scenario 3 | TV HH | 110‚000‚000 | 110‚000‚000 | 110‚000‚000 | 110‚000‚000 | 110‚000‚000 | Average Rating | 1.00% | 1.00% | 1.20% | 0.80% | 1.20% | Average Viewers (thousand) | 1‚100 | 1‚100 | 1‚320 | 880 | 1
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NORMAL DISTRIBUTION 1. Find the distribution: a. b. c. d. e. f. following probabilities‚ the random variable Z has standard normal P (0< Z < 1.43) P (0.11 < Z < 1.98) P (-0.39 < Z < 1.22) P (Z < 0.92) P (Z > -1.78) P (Z < -2.08) 2. Determine the areas under the standard normal curve between –z and +z: ♦ z = 0.5 ♦ z = 2.0 Find the two values of z in standard normal distribution so that: P(-z < Z < +z) = 0.84 3. At a university‚ the average height of 500 students of a course is 1.70 m; the standard
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companies use distribution channels and discuss the functions these channel perform. Answer: Definition of Distribution Channel One of the company goals is to deliver their value within the network through supplier‚ distributor‚ and also customer. In delivering the value‚ organization must have and build a distribution channel because most producers do not sell their product or service directly to the consumers. Distribution channel (also called marketing channel or trade channel) is sets of intermediaries
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Dana Wheeler‚ Senior Vice President of marketing for the Fashion Channel is reviewing a new marketing segmentation and positioning strategy. The Fashion Channel Company needs to strengthen its competitive position and is willing to spend an estimated $60 Million on advertising‚ promotion‚ and public relations in 2007. TFC’s main focus has been solely on fashion which is broadcast all hours of the day 7 days a week. This channel reaches close to 80 million viewers in US households with their main
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business activities designed to plan‚ price‚ promote and distribute ‘want satisfying’ products to customers in the market in order to achieve business objectives. However‚ the total market is very large and it would be impossible to develop some strategies that would meet customer’s needs and wants of everyone better. Because of this‚ businesses break the market down into segments which are so important for businesses to aim at their specific target market. The best relevant business case study to
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Choosing the most fitting dispersion channel is vital‚ as the decision will decide deals levels and expenses. The decision for a dispersion channel for any business relies upon various variables‚ these include: • How far away the clients are; • The sort of item being transported; • The lead times required; and; • The expenses related with transport; There are four sorts of dissemination methodologies that Coca Cola could have looked over‚ these are: concentrated‚ particular‚ select and coordinate
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Changing Jobs and Changing Loyalties Cynthia Martinez was thrilled when she first received the job offer from David Newhoff at Crytex System. She had long admired Crytex‚ both as an industry leader and as an ideal employer‚ and the position the company was offering her was perfect. “ It’s just what I’ve always wanted‚” she told her husband‚ Tom‚ as they uncorked a bottle of champagne. But as she and Tom talked‚ he raised a few questions that began to trouble her. “What about the big project
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BP ’s Marketing Strategy in Changing Business Environment 1. Introduction Multinational corporations operating in complex and diverse political‚ economic‚ social and cultural environments have to improve‚ adjust and develop their marketing strategies on a regular basis (Bamberg‚ 2009:46). Changing environmental factors create new conditions for their operating‚ which often require considerable and serious changes in strategic decision-making and positioning of companies. Inflexible and
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