Channel Management Project Report On Distribution Channel Of Airtel Prepaid In Bhubaneswar PGDM‚ Section – A‚ Batch: 2011 – 2013‚ Term – III Submitted to: Prof. S. Panda By Avik Mitra (11DM010) Arnab Mondal (11DM027) Ayan Mukherjee (11DM53) Acknowledgements We are immensely thankful to Prof. S. Panda for giving us this project and to Mr. S. K. Pattnaik‚ the distributor’s manager at Hindusthan Agencies‚ Rasulgarh and Mr. Kritinath Tripathy‚ Marketing Manager‚ Bharti Airtel
Premium Marketing Marketing management City
Case Study: Distribution Strategy Distribution strategies exist in three forms: exclusive distribution‚ selective distribution‚ and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as feasible. The distribution strategy of the airlines industry was not a part of
Premium Airline Southwest Airlines Computer reservations system
AND DISTRIBUTION STRATEGIES This section of Teach China’s Marketing Plan will focus in on key factors related to branding‚ pricing‚ and distribution: creation and development of the domestic and global product branding strategy; determination of optimum pricing strategy; looking at how the pricing strategy supports Teach China’s branding strategy‚ preparation of a distribution channel analysis‚ justification of opting for a push or pull strategy; an overall look at how the distribution strategy
Premium Marketing
Furthermore‚ marketing is extremely important for the Brewery industry especially with respect to distribution channels‚ which is why it takes a longer time to gain returns in the industry. Michael Porter addresses the need to assess industries possible entrants as it pertains to competition. In the brewery industry‚ new entrants face several challenges especially with respect to legal fees and the distribution channels. Thus‚ the brewery industry does meet this requirement which makes them competitive. Additionally
Premium
DISTRIBUTION STRATEGIES Habib jewels Sdn Bhd. ‚ one of the Malaysia indeed Southeast Asia’s leading jewelry stores‚ has achieved a lot since it opened up as a small shop on Penang’s Street‚ which is also called as ‘Jeweler’s Corner’ in 1958. In order to become succesful Habib Jewels Sdn Bhd is very particular and careful towards its distribution strategies. Habib Jewels Sdn Bhd. is a company involves in manufacturing‚ wholesaling‚ retailing and marketing jewelry including products such as necklaces
Premium Retailing Jewellery Kuala Lumpur
recently not been successful in their market launches. Ohmeda must shift its channel strategy to a primarily specialized‚ direct sales force that can effectively communicate the value of its high tech products to the industry’s opinion leaders. The current approach of selling to only the end users of equipment and hospital administrative staff is insufficient to meet Rountree’s targets. The shift will result in a sales strategy for which a highly trained and specialized work force will be organized into
Premium Intensive care medicine Marketing
Distribution Strategy WS5A4 Southwest Airlines - Case Study Operating under an intensely competitive environment‚ Southwest Airlines carefully projects its image so customers can differentiate its product from its competitors. Southwest positions itself in all its marketing communications as the only low-fare‚ short-haul‚ high-frequency‚ point-to-point carrier in America that is fun to fly (Cheng‚ 2010). Its low-priced fares are a brand equity which it "owns" in the mathematical sense of being the
Premium Airline Southwest Airlines ATA Airlines
BRANDS : BEN & JERRY’S and BERTHILLON BETOUX Léonor LEROY Marion LIEGE Oriane SANSON Cécile RENAUDIN Astrid Groupe 503B CONTENTS: Introduction PART 1: Marketing environment and presentation of the 2 companies P3 1) Ice-cream market in France P3 2) Presentation of Ben & Jerry’s P3 a. Brand identity P3 b. Mission & Values P4 3) Presentation of Berthillon P5
Premium Ice cream Brand management Milk
to reach the target audience? I am intending to reach the target audience through the following: * The advertising women’s magazine. * Gift packs of the five perfumed soaps for the Christmas season. * The use of distribution channels available for the sale of toilet soaps like independent chemists‚ department stores‚ multiple chemists‚ supermarkets‚ and grocers. Q3) What is the product benefit that you will be providing? The product benefit that
Premium Marketing
COM’S EUROPEAN DISTRIBUTION STRATEGY 1. What are Amazon’s primary sources of competitive advantage? Analyze how they built their competitive capabilities over the years. The following can be considered to be the primary sources of Amazon’s competitive advantage: • Use of Internet: Amazon uses the internet as the sole method for selling goods to its consumers. Amazon’s competitors‚ such as Barnes and Noble‚ and Borders use brick and mortar as their main distribution channel. This method
Premium Inventory Supply chain Supply chain management