○촉진(promotion) -AD(광고) 매체‚ 직접적 단기적 효과 -Public Relations(PR) 간접적 장기적 효과 -Sales Promotion(판매촉진) -Personal Selling(직접 판매) 촉진의 4가지 활동을 통합 관리 하는 것 = IMC ○광고 ○가격 ○제품(product) -신제품개발 -(기존)제품관리 ○소비자행동 ○유통 -물류(physical distribution) 물적 유통(Physical Distribution)을 줄인 말로 생산자로부터 소비자까지의 물의 흐름을 가리킨다. 일반적으로 유통개념은 생산자로부터 소비자에게 재화와 서비스를 이전시키고 장소와 시간·소유의 효용을 창조하는 활동을 포함하고 있다. 이에 반해 물류는 소유의 효용을 만족시켜주는 거래를 제외한
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Communication Channels HealthCare Communication Strategies HCS 320/AGHC1008B Adrian S. Arnold‚ MSM‚ BSN‚ RN University of Phoenix‚ Augusta Campus Team B: Sonya Chishom‚ Christine LaFauci‚ Shanta Searles and Natissa Whitehead February 25‚ 2009 Introduction Communication levels can be similar yet different in hospital settings versus specialty clinic office settings. In both organizations the standard communication channels that are used
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Case Study The Channel Tunnel Mingyi Su Elvin Bayramov Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts Managing Change - Prof. Dr. Josef Mittmann May 26th‚ 2008 Content 1. Historical Context 2. Engineering 3. Organizational Transitions 4. Financial Developments 5. Case Study Answers • Historical Context • Engineering • Organizational Transitions • Financial Developments • Case Study: Answers Christoph
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VOL. 3‚ NO. 7 July‚ 2012 Journal of Emerging Trends in Computing and Information Sciences ©2009-2012 CIS Journal. All rights reserved. http://www.cisjournal.org ISSN 2079-8407 Performance Analysis of Cooperative Communication Protocols 1 Rahat Ali Khan‚ 2 Muhammad Abdul Aleem‚ 1 Asad Ali Shaikh Institute of Information and Communication Technology‚ University of Sindh Jamshoro Sindh Pakistan Post code: 76080 2 College of Engineering‚ PAFKIET Karachi Corresponding Author: 1 rahataliikhan@yahoo
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Business! For Everyone! Creamline’s ice cream products are indeed delicious‚ but you won’t find them in your favorite supermarket. This is because Creamline’s primary distribution system is the network of sari-sari stores scattered all over the country‚ says Martinez. As its contribution to nation-building‚ says Madrid‚ Creamline has come up the Instant Negosyo concept. For a small amount of money‚ a sari-sari store owner can be a retailer of Creamline products. All he needs to do is purchase
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What is Ice Tea? The simple pleasure that tea drinkers have enjoyed with Tapal for more than 60 years gets a chilled & flavorful update this month with the new Tapal Ice Tea Lemon & Lime and Peach flavor varieties hit the shelves this month. Tapal Ice Tea is a deliciously refreshing drink made with tea‚ blended with water and fruit flavors. Ice tea is a form of cold tea often served in a glass over ice. It may or may not be sweetened. The most common flavors worldwide include lemon‚ peach and lime
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Chapter Chapter Systems and Transportation 22 Services Physical Distribution • Section 22.1 Transportation Systems and Services • Section 22.2 Inventory Storage Key Terms physical distribution transportation common carriers contract carriers private carriers exempt carriers ton-mile carload freight forwarders Transportation Systems and Services Objectives Describe the nature and scope of physical distribution Identify transportation systems and services that move products from manufacturers to
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FY’2011 3.4. 4. 4.1. 4.2. 4.3. 5. 5.1. South Korea Life Insurance Market Future Outlook and Projection‚ FY’2013-FY’2016 South Korea Non-Life Insurance Market South Korea Non-Life Insurance Market Size‚ FY’2005-FY’2012P South Korea Non Life Distribution Channel‚ FY’ 2005-FY’2011 Market Share of Major Non Life Insurers in South Korea‚ FY’2011 Non-Life Insurance Segmentation‚ FY’2005-FY’2012P South Korea Long Term Insurance Industry 5.1.1. South Korea Long Term Insurance Market Size‚ FY’2005-FY’2012P
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14 Designing and Managing Integrated Marketing Channe What Is a Marketing Channel? A marketing channel system is the particular set of interdependent organizations involved in the process of making a product or service available for use or consumption. Copyright © 2013 Dorling Kindersley (India) Pvt Ltd. Authorized adaptation from the United States edition of Marketing Management‚ 14e. 14-2 Channels and Marketing Decisions Push strategy Pull strategy Copyright © 2013 Dorling Kindersley
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Energy of flow in Open Channels Experiment Lecture’s: Dr Robin Wakelin Group Number: 1 Group Members: Omar Abo Madyan‚ Blain Davis‚ Joshua James‚ Alisa Magar‚ Christopher Peckham‚ Tun Soe (15% of module mark) Submission deadline: 12am‚ Monday‚ 28th/January/2013 Student name: Omar Abo Madyan Student ID: 1114107 Abstract The experiment conducted was in order to find the relationship between the specific energy and the depth in an open channel flowing through an undershot
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