"Channel organizations conventional vertical horizontal and multichannel marketing systems" Essays and Research Papers

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    jhcakfjswwwwMARKETING AND ITS FUNCTIONS Marketing has a connective function in society. It connects supply and demand or production and consumption. At micro-level‚ marketing builds and maintains the relationship between producer and consumer. At business unit level‚ marketing can have an integrative function. It integrates all the functions and parts of a company to serve the markets. The narrowest definition is to see marketing as a function of a business enterprise between production and markets

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    process-------------------------------------------------------6 6. The work procedure of the company--------------------------------------9 7. Brand development & marketing-----------------------------------------11 8. SWOT Analysis-------------------------------------------------------------17 9. Distribution channels-------------------------------------------------------21 10. Warehouse work------------------------------------------------------------35 11. Scopes & oppo

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    Horizontal Mergers

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    non-financial. There are a number of types of mergers. Horizontal and non-horizontal are just two of many types. WHAT IS HORIZONTAL MERGER? A merger occurring between companies in the same industry. Horizontal merger is a business consolidation that occurs between firms who operate in the same space‚ often as competitors offering the same good or service. Horizontal mergers are often a type of non-financial merger. In other words‚ a horizontal merger is undertaken for reason that have little to do

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    collection‚ have gained currency. These techniques are more popular because of the fact that they are cheaper and more sensitive to human behaviour. -------------------------------------------- [ 2 ]. Robert Chambers‚ the PRA Guru has critiqued the conventional social science research. He terms research as extractive if it is meant only to produce reports for donors and the subjects i.e.‚ the people who have

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    Should People Use Conventional or Non-сonventional Medicine? "A wise man ought to realize that health is his most valuable possession" (Hippocrates) Now we live in such a kind of world where numerous fatal diseases arise and increase day by day. Mankind always tries to find useful remedies for these diseases‚ but sometimes people hesitate to decide which cure is the best. As Hippocrates said health is the most valuable thing for person. Without health a person is nothing. So‚ we

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    Horizontal Analysis

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    Horizontal Analysis Investors and managers need to understand how well a company is doing in order to make decisions. Investors have to make the decision whether or not they want to invest or sell their current investment. Management needs to know what moves to make in order to improve the future performance of the company. Horizontal analysis is a historical comparison of the financial statements. It compares financial reports from one accounting period to another. The main point of performing

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    functional areas and range of information systems used in an organization Tutor’s Name: Unit Title: Information System in Organization HIGHER NATIONAL DIPLOMA IN COMPUTING & SYSTEMS DEVELOPMENT Assignment Front Cover Sheet Learning Outcomes Covered: Outcome 1: Evaluate the information needs of the different functional areas of an organization Outcome 2: Compare a range of information systems Outcome 3: Ability to use information systems to produce management information Table

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    THE ORGANIZATION AS A POLITICAL SYSTEM OVERVIEW: The Political perspective brings into sharp focus some aspects of the organization that are very different from those we see using the Strategic Design lens. Where the Strategic design lens sees the organization as a social system deliberately constructed to achieve overarching strategic goals‚ the Political lens sees it as an arena for competition and conflict among individuals‚ groups‚ and other organizations whose interests and goals differ

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    Channel Integration

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    Channel Integration- What is it ? In the world of Sales and Distribution Management‚ it is imperative to have upstream partners like logistics ‚ distributor ‚ retailers ‚ transporter and whole sellers to effectively sell the products manufactured by a company . Channel integration is a collaborative effort to bring together all these partners into the system and integrate the efforts so that all the partners are benefited out of it. By using the concepts of Channel Integration‚ rather than

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    FINANCIAL ANALYSIS     COMMON SIZE ANALYSIS OF BALANCE SHEET VERTICAL ANALYSIS ASSETS Rupees in thousand Rs. % Rs. % Rs. % NON-CURRENT ASSETS       Property‚ Plant and Equipment 649‚333 32.77 620‚702 35.12 300‚726 27.6 Intangible assets 81‚637 4.07 81‚637 4.62 81‚637 7.49 Long term

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