Patagonia Two interrelated stratégies : * how to expand their product portfolio US outdoor apparel industry Competitors : * The North Face * Marmot Mountain * Mountain Hardware * ARCTERYX * Columbia Sportswear Patagonia’s history Target market : * Core users‚ Patagonia tried to remain true to them. They had ambassadors. * Will to expand to customers outside the core Product Line Eight smaller lines Gross margin from 40% to 55%‚ variability on geography
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SWOT analysis of The Fashion Channel The Fashion Channel (TFC) is a 24*7 cable TV network which is exclusively dedicated to fashion. It was found in 1996 and since then it has been witnessing continuous upswing. According to an annual demographic survey‚ TFC is having approximately 110 million subscribers of cable & satellite television. But‚ due to increasing competition with other fashion channels‚ it is in the need for developing a modern and updated brand strategy. SWOT analysis covers the
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Research on Pharmaceutical Channel Distribution 2013 Medhad Nasser Chowdhury 082735530 4/30/2013 MKT 450.1 Faculty Members: Shahed Hussain The New Era A journey through the pharmaceutical channel system in Bangladesh Abstract The aim of the study is to analyze the changes that took place in Bangladesh Pharmaceutical Industries Channel system in the past decade. The current scenario of the pharmaceutical Industry in Bangladesh and external effects that might bring in
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Case Study – The Fashion Channel Abstract In this paper I will discuss the pros and cons of segmentation of each of the segmentation options presented by Dana Wheeler for improving The Fashion Channel’s marketing plan. The Harvard Business School’s Case study included a wide variety of consumer and market data that must be analyzed to assist with drawing the best conclusion as to what is the best course of action to take. After reviewing the data and looking at the options presented‚ I will recommend
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What message is the artist communicating? Tim Hawkinson conveys the passage of recorded time. This art piece shows how history repeats itself and overlaps. Despite changing times‚ we still face war‚ natural disasters‚ famines. Some things never change. How has the artist used unexpected materials and/ or methods to shock‚ invite‚ enhance or challenge the viewer? At first glance‚ I perceived the piece to be 3D — it looked to be constructed out of stuffed pink and red tubes of fabric; however
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How to Launch a TV Channel Your guide to building a successful TV Business In association with Introduction – Nick Thompson ack in 2002‚ when we published our first ‘How to Launch a TV Channel’ guide‚ most people were watching video on free-to-air analogue TV‚ with digital TV coming up fast on the rails. Today‚ in the UK and most developed countries‚ digital Pay-TV and digital terrestrial TV are thriving‚ video on the PC is at the front of everyone’s mind and mobile video is a niche but
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Case Study: The Fashion Channel (TFC) June 30‚ 2009 Overview The Fashion Channel (TFC)‚ founded in 1996‚ is a successful cable TV network dedicated to all things fashion. Although quite young compared to other TV networks‚ TFC has experienced steady growth and in 2006 forecasted its revenue at $310.6 million. TFC operates primarily as a niche network‚ focused solely on fashion and fashion related programming‚ but still manages to reach almost 80 million US households that subscribe
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Functions and types of channels of distribution * Functions; reconcile the needs of producers and consumers‚ improving efficiency‚ improving accessibility and providing specialist services * Consumer Channels; producer direct to consumer‚ producer to retailer to consumer‚ producer to wholesaler to retailer to consumer‚ producer to agent to distributor to wholesaler to retailer to consumer * Industrial Channels; producer to industrial customers‚ producer to agent to industrial customer
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about how the majorities treat the minorities. I am glad I took this class so I can see the world in a different perspective and have a different view of what we live in today. One of the videos that really stood out to me was the speech given by Tim Wise. Wise talks about how he is able to talk about racism and be taken seriously because his white audience would rather hear it from a white man’s perspective that he has
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Though the catalogue said there was one on the shelf at Customs House‚ it couldn’t be found. The librarian ordered another copy from Surry Hills to be sent for me to collect from Town Hall. On the way back to work I stopped at Ashwoods and bought Tim Winton’s book‚ The Turning (and a Weezer CD) for $5. I started reading the first story‚ Big World‚ on the train home. Which is how I ended up reading Winton instead of Carver. I enjoyed the story until this last paragraph:
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