selection of distribution channels and sales representation is key to successful marketing. It’s fairly easy to change many of your marketing tactics and strategies on a periodic basis; pricing‚ packaging‚ and product mix are among these flexible choices. However‚ distribution and sales decisions‚ once made‚ are much more difficult to change. And distribution affects the selection and utilization of all other marketing tools. There is a wide variety of possible distribution channels‚ including: Retail
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LESSON-18 CHANNELS OF DISTRIBUTION Dr Subhanjali Chopra STRUCTURE 18.0 Introduction 18.1 Objectives 18.2 Meaning of Channels of Distribution 18.3 Kinds of Distribution Channels 18.4 Choice of Channel of Distribution 18.5 Summary 18.6 Glossary 18.7 Self Assessment Questions 18.8 Further Readings 18.0 INTRODUCTION Distribution of products constitutes an important element of marketing mix of a firm. After development of the product‚ the entrepreneur has to decide channels or routes through
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Lesson Title: Risk-Taking‚ Challenges‚ Rites of Passage in “Through the Tunnel” Course and Grade: Sophomore English‚ 10th Generalization: Risk-taking (facing challenges) is often a rite of passage into a new level of maturity. This lesson is important since students have‚ and continue to‚ take risks for various reasons: to impress others‚ or to prove something to themselves. It’s important for them to become reflective about their risk-taking: which risks are worth taking‚ and what are good or
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Distribution channel plays an important part in the supply chain. Distribution channel‚ as defined by Coughlan et al. (2006)‚ is a set of independent organizations involved in the process of making a product or service available for consumption. It serves as the connecting link between the producer and consumer by adding value to products or services (Kim and Frazier‚ 1996) and multiplies selling opportunities through network of intermediaries. These independent organizations are usually made of
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which were added by Doyle and Stern (2006)‚ were included in the previous elements - the ‘service’ element is the main component of the ‘product’ element in service products and the ‘staff’ element is reflected in the ‘people’ element. In this study‚ the marketing mix will be considered as including: product‚ price‚ place‚ promotion‚ people‚ positioning; process; physical evidence; partnership. Distribution was located by different authors under the ‘place’ element in an organisation’s marketing
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Abstract The history of digital image compositing—other than simple digital implementation of known film art—is essentially the history of the alpha channel. Distinctions are drawn between digital printing and digital compositing‚ between matte creation and matte usage‚ and between (binary) masking and (subtle) matting. The history of the integral alpha channel and premultiplied alpha ideas are presented and their importance in the development of digital compositing in its current modern form is made clear
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My case study is about Clear Channel and how Clear Channel change new media despite economic downturns. My case study will explain how the evolution of Clear Channel progress to be a major media company. Clear Channel the country large Radio Media producer own or control 850 stations in the U.S (Clear Channel.com 2011) The Company’s station engaged listener from all genre of music. Hip-hop‚ Christian‚ to Heavy Metal Clear Channel has created or purchased a station to fit all needs. Clear Channel’s
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longer someone takes to understand why the pieces can’t fit‚ the longer it takes to reach the end goal. For an individual to move beyond adolescence‚ he/she must learn from obstacles to ultimately reach adulthood. In the short story‚ “Through the Tunnel” by Doris Lessing‚ Jerry is confronted by challenge of choosing to swim underwater to impress a group of boys at the beach. In the video The Wonder Years‚ the main character Kevin Arnold faces a problem of getting
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Tiger in the Tunnel’ symbolises the struggles and hardships that a poor family has to go through‚ the courage and determination they display and finally‚ in spite of the tragedy and sense of loss that they experience‚ life still goes on. The setting of the story is in a thick jungle in a hilly landscape with an eerie atmosphere. Baldeo‚ the protagonist of the story‚ was a tribal who worked as a ‘khalasi’ at a small wayside signal post. He was responsible for signalling whether the tunnel through which
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Apocalypse Now and Then Word Count: 993 A Change in Humanity George R. R. Martin’s short story‚ “Dark‚ Dark Were The Tunnels‚” is one of the pieces included in John Joseph Adams compilation of apocalyptic short stories titled Wastelands: stories of the apocalypse. This story is not a traditional story of the apocalypse; it is not about humanity’s struggle to survive immediately after an apocalyptic event‚ in a changed environment. Nor is it a story about how humans are affected emotionally and
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