Terms and responsibilities of channel members In conceiving the tasks to be performed by different types of intermediaries in the distribution channel‚ managers must also determine the mix of conditions and responsibilities that must be established among the channel members to get the tasks performed effectively and enthusiastically. The ’trade-relations mix’ is capable of many variations and introduces a still further dimension of alternatives. There are four main elements in the trade-relations
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Pricing Strategy and Channel Distribution Senior Concierge Services Kelly Spino Strayer University Dr. Robert Badowski Abstract Determine and discuss a pricing strategy (penetration or skimming). Determine and discuss pricing tactics (product line pricing‚ value pricing‚ differential pricing‚ or competing against private brands) to be used for your product. Identify any legal and ethical issues related to the pricing tactics. Prepare a marketing distribution channel analysis identifying
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Managing multi channel systems • Understanding the practical differences between intensive and exclusive distribution • Look at different forms of ‘RTM Networks’ • Understand the benefits and difficulties associated with RTM networks • How multiple RTMs might be used • Recognise the relevance of the law upon channel control • Understand how ‘grey markets’ develop within the law and what the implications aof these are for brand owners. Background factors • New norms – declining exclusivity in RTMs
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Direct marketing as a channel of distribution Direct marketing is the direct selling of products to the consumer. Examples: telesales‚ e-commerce‚ vending machines and direct mail Advantages * Because there is no intermediaries‚ the businesses does not have to share so much of its profit * Firms can have direct control over their marketing * Developments in e-commerce‚ which means that this channel of distribution is growing in popularity among customers * Direct marketing can
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References: Scheid‚ J (2011). TQM and Ford Motor Company. Retrieved March 26‚ 2012 from: http://www.brighthub.com/office/project-management/articles/72279.aspx Toyota Production (2010). Toyota Production System. Retrieved March 26‚ 2012 from: http://toyota-global.com/company/vision_philosophy/toyota_production_system/ Toyota Quality (2010). “The Evolution of Toyota’s Quality
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Applying the ABC method of self management pg.38 Worksheet 1.1 Earning a college degree both personally and professionally will help me in many ways. It will prove to myself that I could do it.Earning a college degree would be a good example for my children so hopefully it will inspire them to go out and do it as well. Professionally‚ it would open up better opportunities at my job for advancement and give me something to fall back on
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SECTION -1 BASIC CONCEPTS OF STRATEGIC MANAGEMENT SUMMARY OF KEY POINTS • Strategic management starts with three key questions: (1) Where is the organization now? (2) If no changes are made‚ where will the organization be in a few years? (3) If the answers are not acceptable‚ what specific actions should management undertake? • Strategic management is that set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental
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EFFICIENT TRAFFIC MANAGEMENT SYSTEM Paul Jose Aricatt 2012HP01523 Dept.of Embedded Systems‚Bits Pilani‚‚India pauljosearicatt@gmail.com Abstract— Traffic congestion is a major concern for many cities throughout the world. In many countries transport system basically works on the static scenario where there is a fixed duration for which the red and the green signals are allotted for each lane. This time duration remains the same throughout the entire day whether the roads are flooded with traffic
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CASE: 1 Olympic Rent-a-car U.S.: Customer loyalty battles Company Name: Olympic Car Rental Co. Characters: Laura Walkins(VP-Marketing) ‚ Andy Kim(Manager CRP)‚Seth Bergman(Senior Financial Analyst)‚Eva Chan(Southwest regional Manager Sales)‚ Marvin Fleming(OM)‚ Sriny Vajarain‚Jorge Martinez & Amy Mckeever( Franichisee operators). Theme of Case: One of the competitor company named “Enterpise Car Rental Co.”-the biggest player in the market has announced an attractive custom loyalty program. This
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What is Management? 1. Describe what management is Management is EFFICIENCY and EFFECTIVENESS – Getting work done through others 2. Explain four functions of management Planning‚ organising‚ leading and controlling 3. Describe different kinds of managers Top managers‚ Middle‚ Managers‚ First-Line Managers‚ Team leaders 4. Explain the majour roles and sub-roles that managers perform in their jobs. Mintzberg’s Managerial Roles Interpersonal – Figurehead‚ leader‚ liaison Informational
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