Concepts in Macroeconomic Analysis Stock and Flow Variables Stock: quantity of a variable at a point in time. Eg: Capital stock‚ money supply‚ unemployment level‚ foreign exchange reserve‚ etc. Flow: quantity expressed for a period of time. Eg: GDP‚ inflation‚ exports‚ consumption‚ etc. Aggregate Demand and Aggregate Supply Aggregate Demand: sum of demands for all consumer goods and services and for capital goods – Sum of consumption‚ investment‚ government expenditure and
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Marketing channels Term paper Prepared by: Essam Eldin Khater • Marketing Channels literature review To reach a target market‚ the marketer uses marketing channels. The marketer uses distribution channels to display‚ sell‚ or deliver the physical product or service(s) to the buyer or user. They include distributors‚ wholesalers‚ retailers‚ and agents. The marketer also uses service channels to carry out transactions with potential buyers. Service channels include warehouses‚
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CHAPTER 8: MARKETING CHANNELS CHAPTER 8: MARKETING CHANNELS Its Nature & Functions * Marketing channels are conduits used by the firm to distribute its products. * Marketing channels are human creations and they may be designed and structured to serve the needs of the user. * A marketing channel may be defined as a set of interdependent organization and individuals that facilitate the movement and transfer Functions of the Marketing Channels 1. They routinize
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Before: Personal Computers Distribution n Channels Before: Personal Computers Distribution n Channels The personal computer segment of consumer electronics was greatly impacted by the internet revolution. Before the internet revolution‚ consumers would purchase a personal computer in a retail establishment. The manufacturer had different distribution channels to ship the PC to the retail store. From the channel map above‚ you can see that consumers could buy their personal computer from
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market. Lastly‚ the place or the channels of distribution. A product should be offered in a convenient place where the buyers will have easy access to those products or services. Today‚ a lot of ways of distributing the products to the buyers for consumption are being developed. Businesses are establishing channel design or decisions associated with forming new or altering existing channels. But some companies do not have the right structure for the distribution of the products that result to ineffective
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EE 4225 Project Distribution Feeder Analysis 11/29/2010 Kris Bartell Matt Drzewiecki Evan Zaborski 1.0 Abstract This project offered the opportunity to simulate the voltage profile of an IEEE sample distribution feeder. Through an iterative process‚ this can be accomplished using a series of calculations. To achieve this goal‚ the simulation package Matlab was used as the driving force behind the programming and calculating. Discussion 2.1 Individual Segment Modeling To simulate
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The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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Channel Conflict ARUN VARGHESE S3 MBA MACFAST arunvg21@gmail.com Channel Conflicts Channel conflict occurs whenever channel members have distinctly different opinions or perceptions about distribution channel affairs. If no interdependence exists‚ there would be no basis for conflict. Mutual dependence creates the basis for conflict 2 Types of Channel Conflict Horizontal Conflict – Occurs amongst similar firms at the same level in a distribution channel. Intertype – Occurs
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Channel Management‚ Sales and Distribution At CEAT Tyres Team Members: L. Gowtham Submitted to Nikhil Turaga Robin Paliwal Sneha Sinha Somya Shree Kumar Prof. Rajan Mani IBS Hyderabad Contents I. Acknowledgement ..................................................................................................................................... 2 Company Snapshot .................................................................................................................
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CHANNEL MANAGEMENT of SHAVING CREAM Vikalp Bhardwaj 12DM-165 Section-7 A channel is an organized network of agencies and institutions which‚ in combination‚ perform all the activities required to link producers with users to accomplish the marketing task. -(Bennett 1988). This channel must be designed such that it delivers a level of value to the customer that creates a sustainable competitive advantage for the supply chain. It can take many forms depending upon the requirements of the customer
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