Micro Macro A company ’s marketing environment is made up of the ACTORS AND FORCES outside marketing that affect marketing management ’s ability to build and maintain successful RELATIONSHIPS with target customers. The marketing environment is made up of the micro environment and the macro environment. The micro environment consists of the ACTORS CLOSE to the company that affect its ability to serve its customers - the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors
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A population of measurements is approximately normally distributed with mean of 25 and a variance of 9. Find the probability that a measurement selected at random will be between 19 and 31. Solution: The values 19 and 31 must be transformed into the corresponding z values and then the area between the two z values found. Using the transformation formula from X to z (where µ = 25 and σ √9 = 3)‚ we have z19 = (19 – 25) / 3 = -2 and z31 = (31 - 25) / 3 = +2 From the area between z =±2 is 2(0
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Panadol mainly need wide distribution since the consumers do not want to go and seek everywhere for medicine when they need it. They need the products of Panadol to appear everywhere and it large amount so it is easy for them to purchase for their emergencies. For the case of medicine‚ the service level required is not so high. Therefore‚ based on the customers’ needs‚ the objectives of the Panadol Company regarding the distribution channel will have to be wide distribution. Their products must be
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A study of Distribution Channel of Hindustan Unilever Limited By Anubhav Jaiswal 2011195 Introduction HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is
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Contents : Contents Product Classification Market Segmentation Market Strategy Marketing of Rolex Background of Rolex watch Channel Distribution & Promotion Background of watch : Background of watch It is difficult to imagine a world without clocks. People in the modern economy depends on the ability to measure time. Switzerland & Watch : Switzerland & Watch Watch making in Switzerland was introduced in the middle of the sixteenth century by the Huguenots. Around 1785 some 2000 persons
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1. Macro environment External environment is the uncontrollable factors‚ forces‚ situations‚ and events outside the organization that affect its performance and strategies. As shown in below figure‚ the examples of macro environment of an organisation is include factors such as social cultural‚ political and legal‚ globalisation‚ economy‚ demographical and also technology. Detailed definition of macro environment factors mentioned and the description showed as below. Figure 1: Component of
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Dell Distribution Network I. Direct sales model Dell current distribution network is direct sales model‚ this online sale refer to the fact that Dell does not use the retails channel‚ but sells its personal computers (PCs) directly to customers through its website www.dell.com. Dell does not make sales through any integrators or resellers‚ nor does it utilize any channel service profit margins. Sales are made by the collaborative efforts of the Dell’s task force and by means of advertisement. Customers
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THE CHANNELS OF MONETARY TRANSMISSION The monetary transmission mechanism is the channels through which the monetary target works and it describes the mechanisms through which the monetary policy actions of the central bank impact on the ultimate objective of inflation and output. Miskhin (1995) usefully describes the various channels through which monetary policy action as summarized by changes in either the nominal money stock or the short term nominal interest rate‚ impact real variables such
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The Fashion Channel Case Due Date: 9/30/2013 Here at The Fashion Channel (TFC)‚ the management team needs to decide which customer segments that we should target when implementing our new marketing strategy. Based on current environmental trends‚ state of the economy‚ current cultural‚ social‚ and political conditions‚ we as team need to find a way to position ourselves to ultimately increase company revenue. In doing this we need to focus on ways to increase our share of the market (targeting
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Chapter 3 Consumption and Investment Consumption (C) and investment (I) Since we are more concerned with two sector model in our course‚ we will discuss about consumption and investment. In a two sector model‚ a simple but an imaginary assumption of no government and no foreign trade is made. Here Yd =C+S or Yd =AD (aggregate demand) This also implies that C+S=C+I Consumption Introducing you with: (Think yourself in advance) What is consumption? What is consumption function
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