(1)What is marketing? According to Philip Kotler‚ “Marketing is human activity directed at satisfying needs and wants through exchange process”. There are many definitions of marketing but one of the simplest explanations is that: “Marketing is getting the right product or service in the right quantity‚ to the right place‚ at the right time and making profit in the process”. Marketing deals with identifying and understanding your customer and giving them what they want. It’s not just about advertising
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PHILIP KOTLER MARKETING: THE CONFESSION OF MAKETERS REPORT Lai Dinh Anh Quan Student ID: A2123650 Philip Kotler (born May 27‚ 1931 in Chicago‚ Illinois) is an American marketing author‚ consultant and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 40 marketing books‚ including Principles of Marketing‚ Kotler on Marketing: How to Create‚ Win‚ and Dominate Markets
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business world. Dr. Philip Kotler defines marketing as “the science and art of exploring‚ creating‚ and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines‚ measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services (Kotler‚ 2012)”. According to Kotler‚ marketing is
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Bibliography Part-A 1. Marketing management Philip Kotler The Millennium Edition 2. Promotion & Integrated Marketing Communications Richard J. Semenik 3. Principles of Marketing Philip Kotler & Armstrong Eight Edition 4. Service Marketing Valarie A. Zeithaml & Mary Jo Bitner Part-B 1. Annual report King Brand Cement‚ 2004 2. Directory Bangladesh Cement Manufacturing Association. 3. Web Site htt: //www. bashundharagroup
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meantime‚ there are many definitions of Marketing given by leading organisations and experts in the fields of economy such as: Kotler‚ CIM‚ AMA… - Definition of Chartered Institute of Marketing (CIM): “Marketing is the management process responsible for identifying ‚ anticipating and satisfying customer requirements profitably”. - Definition of Philip Kotler: “Marketing is the social process by which individuals and groups obtain what they need and want through
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Why Should a Company like Coca Cola continue to Advertise? Advertising has been defined by several marketing communications authorities. One definition which is most referred to is that by Philip Kotler‚ an American academic and a distinguished professor of International marketing. He defined advertising as “any paid form of nonpersonal presentation and promotion of ideas‚ goods or services by an identified sponsor.” In other words advertising is making known the availability of goods or services
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Porter analysis of Zara Zara fashion chain‚ with 546 stores in 30 countries today from which 340 are outside Spain- and 2914‚3 millions of total sales in 2002‚ is undoubtedly the group’s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group’s total stores‚ accounted for 72% of the group’s total sales and contributed to the holding’s total profits for 540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003 takes the lion’s share
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distribution‚ concerns‚ sales force‚ and other factors. PREREQUISITES: None SEMESTER: Spring 2013 COURSE START: January 15‚ 2013 CLASS HOURS: 6:00pm-9:15pm‚ St. Mary’s Hall‚ Room 208 COURSE MATERIAL: “Marketing Management‚14Edition”‚ Philip Kotler & Kevin Keller‚ ISBN-10: 0132102927‚ISBN-13: 9780132102926‚ Prentice Hall‚ 2012 INSTRUCTOR: Dr. William Rhyne‚ D.B.A. TELEPHONE: (510)219-5934 E MAIL: wrhyne@ndnu.edu OFFICE HOURS: Room CC7: 30 minutes prior to the start of each class
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from customers and subtracting a 9 percent commission before sending the remainder to the providers. These commissions add up‚ given that the average mobile 23 ISBN: 0-536-55105-7 A Framework for Marketing Management‚ Second Edition‚ by Philip Kotler. Copyright © 2003 by Pearson Education‚ Inc. Published by Prentice Hall. 24 Part I
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References: 1. Philip Kotler‚ Gary Armstrong. (2009). Principles of Marketing. (7th Edition). Australia. Pearson. 2. Kotler Brown Burton Deans Armstrong. (2010). Marketing (8th Edition). Australia. Pearson. 3. Borden‚ N. H. (1964). “The concept of the Marketing Mix”. Journal of Advertising Research. Vol II 4. APDGT YAMAMOTO
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