European Journal of Marketing 31‚2 110 Received September 1993 Revised February 1994 Understanding the marketing concept as organizational culture Gregory B. Turner Livingston University‚ Livingston‚ Alabama‚ U S A‚ and Barbara Spencer Mississippi State University‚ Mississippi‚ U S A The marketing concept is now firmly established among marketing scholars and practitioners as perhaps the optimum marketing management philosophy (Bennett and Cooper‚ 1979; Houston‚ 1986; Narver and Slater
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1.0 Introduction A sudden anthrax attack has caused panic among the beef consumers in Bangladesh. The demand and sale of beef are falling drastically across the country following reports of outbreak and spread of anthrax attack on cattle and human beings in different areas. This year in Bangladesh the disease was first identified in Sirajganj on Aug 19‚ at Chithhulia village under Kayempur of ShahjadpurUpazila. There at least 26 people‚ including two children‚ showed signs of infection. After
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Jack Link’s Beef Jerky Going Hip and Healthy Introduction The Jack Link’s Beef Jerky Company‚ founded in the 1880’s‚ is a producer of dried meat snacks that prides itself in the distribution of convenient‚ high-quality snack foods. Jack Link’s Beef Jerky is the fastest growing meat snack manufacturer in the world and sells more than 100 different meat snack products in more than forty countries. According to the company’s mission statement‚ this family-run business basis its principles and
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How Far is Too Far in Rap Beef? "Beef" has been a vital part of hip-hop since it’s beginning in 1970’s Bronx‚ New York. For a genre that was once fixated on dancing and having a good time‚ the culture quickly shifted once the lyrical aspect of the music became the emphasis. With origins of DJ and breakdancing battles‚ the MC is what altered the image of hip-hop. In its early stages we saw battles like Kool Moe D vs. Busy Bee‚ MC Shan vs. KRS One‚ and Roxanne Shante vs. the genre as a whole. As time
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Australian beef a triple bottom line analysis on the beef industry of Australia economic- In 2012-13 Australia exported 67% of its total beef and veal production more than 100 countries. The value of total beef and veal exports in 2012-13 was $5.06 billion. The value of Australia’s live cattle exports in 2012-13 was $590 million. The beef industry contributes 13% to total Australian farm exports. Australia’s largest export market is Japan‚ followed by the US and South Korea Australia is
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Running Head: Burger King 1 Burger King Beefs Up Global Operations 1 Burger King‚ also known as BK‚ is the second largest fast food hamburger chain in the world. Founded in 1954‚ the original “HOME OF THE WHOPPER”‚ now operates in more than 12‚300 locations in 76 countries and territories worldwide (Burger King Corporation‚ 2011). According to the case study‚ “two major ways in which Burger King differentiates itself from competitors are the way it cooks hamburgers—
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Contents 1. The Beef Jerky and Lettuce & Broccoli chips products are new and unique in Vietnam and will be easy to differentiate. Describe how your products are to develop sustainable competitive advantage in Vietnam. 8 2. Distribution network 10 3. Pricing strategy 11 4. Marketing communication 13 5. The extended marketing mix 14 6. Marketing mix of Beef Jerky and Lettuce & Broccoli chips 16 7. Business to business and business to consumers
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Case Study: Burger King Beefs Up Global Operations Question 1 When venturing into new markets‚ it is essential that Burger King considers several factors. Firstly‚ the firm needs to invest actively in France‚ which is a developed state. This implies that the French have higher purchasing power‚ meaning higher chances of profitability for the firm. Secondly‚ the firm should invest in India and South Africa‚ which are a rapidly developing BRIC states. Due to the rapid development in the two states
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Burger King Beefs Up Global Operations Background : This great fast food franchise was founded in 1954 by James Mclamore and his partner David Edgerton who are basically two very successful businessman in the fast food industry. Actually it’s because they had the knowledge of how to run restaurants successfully that they were able to make a great history of Burger King. The first outlet was created in Miami‚ Florida and at that time the restaurant we all know today was not called Burger King
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Selecting cattle‚ calving seasons‚ and weaning dates for efficient range beef production systems in the Northern Great Plains Wade Anderson Chadron State College Chadron‚ Nebraska Abstract The prevalence of late spring/early summer calving (May-June) and the use of early weaning with environmentally adapted cows is not a new concept‚ however it is not a common occurrence in Northwest Nebraska nor the Northern Great Plains. Over time smaller framed cows with less milk production have
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