Chapter 7 Study Questions 1. What is meant by the term service breakdown? a. the product or service selivered fails to meet customers expectations 2. What causes customers to become dissatisfied? a. when a product or service fails to meet the customers wants or need or does not live up to advertised promises or standards. 3. What can you use to deal with angry customers? a. be positive b. acknowledge the customer’s feeling or anger c. reassure d. remain objective
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Multiple Choice Questions 1. The NFL is able to customize their newsletter by _____. A) tracking what pieces are clicked on B) providing news about the individual fan’s favorite team C) matching the individual fan’s specific interests D) enabling fans to update their profile E) all of the above Answer: E Page: 637 Difficulty: moderate 2. Which of the following is NOT a possible outcome once a consumer is satisfied? A) committed customer B) discontinued use
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Chapter 2 Review Questions 10-18 (page 79) 10. List and define the basic organizational structures. Organizational structure is organizational subunits and the way they relate to the overall organization. The types of organizational structures normally include the following: Traditional Organizational Structure Also called “hierarchical structure” – which is like a managerial pyramid where the hierarchy of decision making and authority flows from the strategic management at the top down to
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media give us powerful tools and speed—but that’s not enough. SPOTLIGHT ON SOCIAL MEDIA AND THE NEW RULES OF BRANDING The One Thing You Must Get Right When Building a Brand COPYRIGHT © 2010 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. by Patrick Barwise and Seán Meehan As usual‚ marketers are turning hype into hyperventilation. This time‚ it’s about the supposed end of marketing as we know it‚ thanks to the rise of social media and the shift of power to consumers
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ANSWERS TO END-OF-CHAPTER QUESTIONS 14-2 The two principal reasons for holding cash are for transac¬tions and compensating balances. The target cash balance is not equal to the sum of the holdings for each reason because the same money can often partially satisfy both motives. 14-4 The four elements in a firm’s credit policy are (1) credit standards‚ (2) credit period‚ (3) discount policy‚ and (4) collection policy. The firm is not required to accept the credit policies employed by its
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P T E R 1 An Overview of the Study Guide and Chapter 1 Study guides that accompany textbooks are usually written as an afterthought by someone who has little connection to the textbook that is supposed to be supported by the study guide. I think it is for this reason that most study guides are not terribly helpful — and‚ I am told‚ they are not widely used by students. This Study Guide is different in that it was written by me (the author) at the same time as the textbook was being written
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International Journal of Obesity (2011) 35‚ 1325–1330 & 2011 Macmillan Publishers Limited All rights reserved 0307-0565/11 www.nature.com/ijo PEDIATRIC ORIGINAL ARTICLE Fast food‚ other food choices and body mass index in teenagers in the United Kingdom (ALSPAC): a structural equation modelling approach LK Fraser1‚ KL Edwards2‚ JE Cade3 and GP Clarke1 1 School of Geography‚ University of Leeds‚ Leeds‚ UK; 2Division of Biostatistics‚ University of Leeds‚ Leeds‚ UK and 3Nutritional Epidemiology
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You should be submitting a typed‚ double-spaced‚ size 12 font paper approximately 3-5 pages in length. Any papers should be submitted in MLA or APA citation format. After you have written your finished assignment‚ upload your paper as a file to the Turnitin Assignment located on Moodle. Papers not uploaded to Turnitin will not be accepted. ***Every paper must include both in-text citations and a work cited page. Any papers submitted without these features will receive a grade of 0 for plagiarism
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Question #1 The events after the rare snowfall symbolize many life lessons that Scout learns from various people. First‚ the snowfall itself symbolized how Scout has had trouble controlling her temper. Mr. Avery accuses Jem and Scout of the change in season‚ claiming that it is bad children who cause seasonal changes. Next‚ Jem constructs a figure that is made of mud but is covered in snow in response to Mr. Avery’s accusation. This symbolizes Mr. Avery and how he may seem white on the outside
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Chap 7 assignment questions 1- Adolescents strive for more freedom to make independent decisions. From what you have learned about the adolescent brain and from this chapter’s discussion about cognition‚ what are some of the factors that influence decision making (both good and bad) in this age group? Obviously‚ regarding what I have learned about the adolescent brain‚ and when I consider what I have studied from the precedent chapter it is questionable to think that adolescent can make as such
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