Global Edition Chapter 1: New Perspectives On Marketing in the Service Economy Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 1 Overview of Chapter 1 Why Study Services? What are Services? Marketing Challenges Posed by Services Extended Marketing Mix Required for Services Integration of Marketing with Other Management Functions Developing Effective Service Marketing Strategies Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 1 – Page 2 Sometimes you just want to say thank you
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Josh Driskell Section 1 Study Questions (9.0 points) Answer each question fully. Complete sentences are not necessary. Lesson 1 (3.0 points) 1. Name at least two things financial planning could help you do. (0.5 points) Identify Goals and Spending Priorities Educate You about Different Financial Products and Options. 2. What is trade? (0.5 points) The action of buying and selling goods and services. 3. What is a service? (0.5 points) A service is something of value that a person can do
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Chapter 1 H.W. Quiz Questions 1. Data differ from information in which way? b. Information is output‚ and data are input. 2. Which of the following is NOT a characteristic that makes information useful? c. It is inexpensive 3. Which transaction cycle includes interactions between an organization and its suppliers? b. expenditure cycle 4. Which of the following is NOT a means by which information improves decision making? a. increases information overload 5. In the value chain concept‚ upgrading
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Quiz Questions for Chapter 9 1. A truck was purchased for $25‚000. It has a six-year life and a $4‚000 salvage value. Using straight-line depreciation‚ what is the asset’s carrying value (book value) after 2 1/2 years? a. $8‚750. b. $12‚250. c. $14‚583. d. $16‚250. 2. On January 1‚ 2003‚ Superior Landscaping Company paid $17‚000 to buy a stump grinder. If Superior uses the grinder to remove 2‚500 stumps per year‚ it would have an estimated useful life of 10 years and a salvage value
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Case 1 question QUESTIONS: 1. In what ways are Hazel’s customers most likely to judge the quality of her lawn care services? 2. hazel is the operation manager of her business. Among her responsibilities are forecasting‚ inventory management‚ scheduling‚ quality assurance‚ and maintenance. a. What kinds of things would likely require forecasts? b. What inventory items does Hazel probably have? Name one inventory decision she has to make periodically. c. What scheduling must she do? What things
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Chapter 6In Sunny Spain (1882-1885)(Summary) Introduction Jose Rizal finished his medical course in the University of Santo Tomas. Then he decided to complete his studies in Spain due to the radical prejudice of Dominican Professors against Filipino Students. Aside from this ostensible reason‚ He had a “Secret Mission”‚ which was more important than finishing his studies. Rizal’s Secret Mission The secret mission of Rizal is to observe keenly the life and culture‚ languages and customs
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Vocabulary Quiz Name _______________ Chapter 1 1. An accounting principle that states that assets should be recorded at their cost. 2. Debts and obligations of a business. 3. Resources owned by a business. 4. The amount by which expenses exceed revenues. 5. An association of two or more persons to carry on as co-owners of a business for
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CHAPTER 0NE: ANSWER QUESTION ONE: The definition of marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Furthermore‚ it is more than just “telling and selling” because the marketing now is in the sense of satisfying customer needs. This means if the marketer understands consumer needs and develops the products that provide superior customer value‚ prices‚ distributes and promotes them
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BNW Chapter 4 Questions: 1) Where is Lenina when she tries to discuss the New Mexico trip with Bernard? Why is he embarrassed by the conversation? She is in the lift with all the men and Bernard is embarrassed because it is in public and in front of all the men. 2) What is the difference in the way Barnard and Lenina look at the warm blue sky when they reach the roof? What does it say about their respective character? 3) How does Barnard treat those lower status castes than himself? Why? 4)
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Homework 1: Please complete your homework on separate pages. For multiple choices question‚ you only need to write down the answers. 1. Lanni Products is a start-up computer software development firm. It currently owns computer equipment worth $30‚000 and has cash on hand of $20‚000 contributed by Lanni’s owners. For each of the following transactions‚ identify the real and/or financial assets that trade hands. Are any financial assets created or destroyed in the transaction? a. Lanni takes
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