IIBM Institute of Business Management Examination Paper MM.100 Global Marketing Management Section A: Objective Type (30 marks) This section consists of Mixed Type questions & Short Answer type questions. Answer all the questions. Part One questions carries 1 mark each & Part Two questions carries 5 marks each. Part One: Multiple Choices: 1. All the ethnocentric orientations are collectively called……………………………………………………………. 2. Presently number of members countries in OECD are a. 12
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Solid Global Marketing decisions involve months of research. They also include a high degree of planning and internal strategizing. Factored accounts in the strategies are where the organization would like to be in three years‚ target audiences‚ spending and profit margins and eventually how to achieve the companies’ ultimate goals. Advanced planning gives a number of advantages: Helps coordinate activities Helps prepare for emergencies Gives activity continuity Integrates functions
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you Chapter 9 Developing new products and managing the product life cycle Kotler et al.‚ Principles of Marketing‚ 6th edition © Pearson Education Limited 2013 Slide 9.2 New product development and product life-cycle strategies Topic outline • • • • • New product development strategy New product development process Managing new product development Product life-cycle strategies Additional product and service considerations Kotler et al.‚ Principles of Marketing‚ 6th
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Warren E. Buffett‚ 2005 Teaching Note Synopsis and Objectives Suggested complementary case about investment managers and superior performance: “Bill Miller and Value Trust” (Case 2). Set in May 2005‚ this case invites the student to assess Berkshire Hathaway’s bid‚ through MidAmerican Energy Holdings Company‚ its wholly owned subsidiary‚ for the regulated energy-utility PacifiCorp. The task for the student is to perform a simple valuation of PacifiCorp and to consider the reasonableness
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ASSIGNMENT: REVIEW OF THE EMERGENCE OF THE AMERICAS IN GLOBAL AFFAIRS: 1880-1919 NAME_________________________________________DATE______________PERIOD_____SCORE____ DIRECTIONS: Use your packet by the same title as the assignment‚ the readings and your textbook to answer the following. IDENTIFICATIONS: Identify each of the following‚ ensuring that your facts relate to the context of the assignment. 1. Joseph Pulitzer - United States newspaper publisher who established the Pulitzer prizes.
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Case Study: Strangers in Strange Lands Submitted by: Hamza Amanullah Hamza Shafique Meesaq Qayyum Sami Rasheed Zaish Mahmood Submitted to: Ms. Faryal Khan BBA IV-Section J February 10th‚ 2013 Lahore School of Economics Summary The case lists out the dilemma that Western Retail outlets (such as Wal-Mart‚ Carrefour and others) face as they enter Asian markets. The case builds on the notion that these retail outlets are not able to build on the premise of cultural differences
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[pic] Marketing Management Assignment Microsoft Surface Marketing Plan Name : Felicia Tan Siew Yan I/C Number : 941118-14-6174 Student ID : UKTB-00007/0113 Programme : UKT Business Degree January Intake Date : 12 August 2013 Table of Contents Executive Summary ……………………………………………………………… 1.0 Introduction ..................................... 2.0 Company Background ................ 2.1 The Range of Products .......................................
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• What is global marketing? How does it differ from “regular” marketing? Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. One difference between "regular" marketing and "global" marketing is the scope of activities. Marketing activities center on an organization’s efforts to satisfy customer wants and needs with products
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Global Strategic Management Executive Summary In the international competitive environment‚ the ability of an organization to develop a transnational organizational capability is the key factor that can help the firm adapt to the changes in the dynamic environment. As the fast rate of globalization renders the traditional ways of doing business irrelevant‚ it is vital for managers to have a global mindset to be effective. Globalization of business has led to the emergence of global strategic
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enough beans to feed 1/7th of the world’s total population‚ several changes would occur on a global scale. Assuming the world’s population is approximately 7.28 billion people‚ this would mean producing enough to feed 1.04 billion people. At 1 lb of beans per every 5 persons per day‚ that is approximately 75‚972‚000‚000 lbs of beans a year or 34‚460‚319.53 metric tons per year. Considering a total production of 23‚139‚004 metric tons of beans in 2013‚ producing enough beans for 1/7th of the population
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