Past Exam Questions Question 1 (Marketing – delivering and capturing value) a) Imagine you are purchasing a new IPAD device during the summer holidays. Discuss the types of marketing value you would get from purchasing and using this product offering (8 marks) b) Discuss what is meant by the following marketing terms a. the production concept b. marketing concept c. societal marketing concept (6 marks) c) Why are marketing relationships becoming more important for sellers? Identify
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1 Marketing: Managing profitable customer relationships Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return ( satisfying customer needs 2 goals of marketing: • Attract new customers • Keep and grow current customers by delivering satisfaction Marketing process: understand the marketplace and customer needs and wants ( design a customer-driven marketing strategy ( construct
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CHAPTER 1 Overview of Financial Management & Environment 1-1 Overview of Financial Management Role of financial management Forms of business organization Goals of the corporation Agency relationships 1-2 All Successful Firms Accomplish 2 Goals They identify‚ create‚ & deliver products or services that are highly valued This happens only if the firm provides more value than its competitors (in the form of either lower prices or better products) They sell at prices high enough to cover costs
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CHAPTER 1: INTRODUCTION TO DEVELOPMENTAL PSYCHOLOGY WHAT IS DEVELOPMENT? 1. Development * Systematic continuities and changes in the individual that occur between conception and death 2. Changes are systematic because they are orderly‚ patterned‚ and enduring * Temporary mood swings and other transitory changes in our appearances‚ thoughts‚ and behaviors are excluded 3. Continuities in development * Ways in which we remain the same or continue to reflect the past WHAT CAUSES
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Chapter 1 THE PROBLEM AND ITS SETTING Introduction Nikola Tesla‚ Sir Albert Einstein‚ former Republic of the Philippines President Ferdinand Marcos‚ and Dr. Jose Rizal‚ they all have one thing in common – a nanay-teacher. The nanay-teacher was a house bill (HB No. 5243) first introduced by Hon. Sherwin Gatchalian‚ a Congressman in Valenzuela City. This act was intended to strengthen the role of parents as partners of the government in educating children. Most Filipino students have their mothers
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Chapter 1 INTRODUCTION Situational Analysis Nowadays‚ technology is widely recognized as an integral part in industries. Organizations‚ government agencies‚ and other establishments today are advancing rapidly by combining with technology‚ which is also briskly advancing‚ to further improve the means of gaining progress. The use of computer technology gives industries an opening to many doors of opportunities of creating a quality impact to its progress. As technological advancement emerged
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Global business management I have the ambition to achieve positive results in life. Since I arrived in the United States of America in 1997 my goal was to learn the language and earn a college degree in business management. This country has so much to offer especially if a person has the desire‚ dedication and passion to succeed. I was fortunate that while I was going to school to earn my associates degree‚ I started working for Hyatt Hotels and Resorts and one year later I was going through
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File: chap01‚ Chapter 1 Multiple Choice 1. All of the following are major factors in determining what we eat EXCEPT the _____ of food. A. cost B. taste C. shape D. texture Ans: C Page: 4 2. The two most important elements in the selection of food for most people are A. taste and texture of food. B. health and prevention of disease. C. time and convenience. D. energy and fat content. Ans: A Page: 4 3. Neophobia related to food is most often experienced
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Chapter One: Beast of Burden Song Choice: Beast of Burden by Rolling Stones My limbs start to wobble like gelatin because of my extensive use of high heels and deprivation of sleep. Figuratively of course but all the same. While 10 pm is the time that most young adults get ready for their parties and extravagant nights‚ this is my usual wined down time because I have to get up and go to the hospital at 4 in the morning. Even though I am not needed for essential problems from 4 am - 6 am‚ and I
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Chapter 1 THE PROBLEM AND A REVIEW OF RELATED LITERATURE “If you don’t have a competitive advantage‚ don’t compete.” – Jack Welch Nowadays‚ pan de sal is rarely known because they have a lot of competitors. This favorite morning fare isn’t shrinking‚ getting lighter and costlier; it is also fast disappearing in your neighborhood baker’s shelf. Fact is‚ baking pan de sal isn’t profitable anymore. Unlike before when bakeries could earn more profit baking and selling pan de sal‚ competition
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