Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing‚ EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers’ needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff: 2 Page Ref: 2 and 4 Skill: Concept
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Chapter 1 Lecture Notes i. Strategy 2. Definition ii. A strategy is a “game plan” that enables a company to attract customers by distinguishing itself from competitors. 1. Customer value propositions iii. Companies that adopt a customer intimacy strategy strive to understand and respond to individual customer needs better than competitors. Examples of companies that pursue this strategy include: Ritz-Carlton‚ Nordstrom‚ and Starbucks. iv. Companies that adopt an operational excellence strategy
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5/8/2012 Definition Of Management FUNDAMENTAL OF MANAGEMENT (MGT162) CHAPTER 1 (part 1): INTRODUCTION TO MANAGEMENT “The process of administering and coordinating resources effectively‚ efficiently‚ and in an effort to achieve the goals of the organization” (Lewis) “The process of planning‚ organizing‚ leading & controlling that encompasses human‚ material‚ financial & information resources in an organizational environment”(Holt) “The process of planning‚ organizing‚ leading & controlling
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Michael Walker Chapter #: One Chapter Title: What is corrections? 1. Chapter Summary Seventy percent of individuals involved in the correctional system are not institutionalized but rather involved in the community with some form of probation and or parole. (4) State expenditures more than tripled during the period of 1982-2001. According to studies‚ it is predicted that children born in the early 2000’s will go to prison at some point in their lives. (4) Statistics show that at least 1/3 of the African
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BUS110- CHAPTER 1 CHAPTER 1 SUMMARY 1.Describe the relationship between profit and risk‚ and show how businesses and nonprofits can raise the standard of living for all. 2.Compare and contrast being an entrepreneur and working for others. 3.Analyze the effects of the economic environment and taxes on businesses. 4.Describe the effects of technology on businesses. CHAPTER 1 SUMMARY‚ CONTINUED 5.Demonstrate how businesses can meet and beat competition. 6.Analyze the social changes affecting businesses
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1.1 The Role of The Financial Manager LEARNING OBJECTIVE 1 Identify the key financial decisions facing the financial manager of any business firm. The financial manager is responsible for making decisions that are in the best interests of the firm’s owners‚ whether the firm is a start-up business with a single owner or a billion-dollar corporation owned by thousands of stockholders. The decisions made by the financial manager or owner should be one and the same. In most situations this means
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* Psychology: scientific study of mind and behavior. * Mind: our private inner experience of perceptions‚ thoughts‚ memories‚ and feelings. * Behavior: observable actions of human beings and nonhuman animals. * Psychology’s Roots: the Path to a Science of Mind * Psychology’s Ancestors: the Great Philosophers * First people for fundamental questions about how mind works. * Plato (428 BC – 347 BC) * Nativism: certain kinds of knowledge are innate/ inborn. * Aristotle
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Reading Log No.5 Setting: The setting of Chapter 5 was probably early dawn. The place was inside Kino’s brush house. Protagonist: The protagonist in this chapter is: - Kino who is a fishermen‚ and he found the beautiful pearl. Antagonist: Kino’s great pearl. Other Characters: The other characters in this chapter are: 1. - Juana is a Kino’s wife. 2. -Coyotito who is sting of enemy. 3. - Juan Tomas is a Kino’s brother. 4. - Apolina is a Juan Tomas’s wife. Plot: Juana tries to steal
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Chapter 6In Sunny Spain (1882-1885)(Summary) Introduction Jose Rizal finished his medical course in the University of Santo Tomas. Then he decided to complete his studies in Spain due to the radical prejudice of Dominican Professors against Filipino Students. Aside from this ostensible reason‚ He had a “Secret Mission”‚ which was more important than finishing his studies. Rizal’s Secret Mission The secret mission of Rizal is to observe keenly the life and culture‚ languages and customs
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Chapter 1 The Foundation of Ethical Thought Multiple Choice Questions Utilitarian Ethics: One Playground at a Time 1. Which country is the focus of “Utilitarian Ethics: One Playground at a Time”? a. India b. Bangladesh c. South Africa d. Nigeria Difficulty: Easy Page 1 2. “Utilitarian Ethics: One Playground at a Time” addresses what problem? a. not enough schools in the country b. not enough children going to school c. lack of clean drinking water in the community d. lack of shelter in the community
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