New Product Development Processes -1ZZ32 Assignment 1 (19 February 2013) Develop two novel ideas for new smart‐phone applications (i.e. can be for I‐Phone‚ or Android based devices or in general for all smart‐phone types). Please try to be creative as much as possible while elaborating on this. Try to differentiate your new products (applications) from the existing applications on the IT‐telecom market. For each application please answer & discuss the
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create a piece of street furniture for the Kelvin Grove Urban Village. My fountain design‚ called ‘My Cup Spilleth Over’‚ represents East meeting West‚ which reflects the Brisbane’s social demographic and cultural fusion. The fountain features a ‘U’ shaped arc which cascades water down a series of large assembled Chinese teacups. These cups are hand painted in red and green‚ as these colours traditionally symbolise good luck in Asian culture. Planning 1.1 Aspect 1 - Defining the problem
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1. In order to develop his theory of the role of marital communication and risk factors for divorce‚ Gottman: a. Analyzed his own marital experiences and those of three close friends b. did an internet survey of 500 couples c. observed couples at 20 shopping malls in the U.S. over a period of two months d. studied over 50 couples using a combination of interview and observational techniques. 2. Bill is a gay male. His likelihood of being in a stable‚ long-term relationship is about: a. 20%
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their quest to acquire and develop new products‚ will the use of the PTSTP method help Pepsi develop new products in order to obtain a sustainable competitive advantage?A product is defined in three levels; core‚ actual‚ and augmented. The core of the product is the benefit it offers the consumer. For the example of colas‚ it could be refreshment‚ energy (sugar and caffeine)‚ alertness‚ or just pleasure. The soda itself is the actual product. The augmented product for a cola could be the recognition
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MINI USA: Finding a New Advertising Agency PURPOSE This recommends MINI USA to find the characteristics of a new advertising agency in order to a marketing success. BACKGROUND After 5 years working with SRR Mini have to find a new agency as SRR have take the account of a competing German automobile manufacturer. Mini is included in the BMW Group‚ but the have their own division for the Mini an all the models thet produce‚ as Mini communications have been totally different that BMW have done
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1. In the 17th century two people who thought that children should be treated with thought and care were: a. Locke and Rousseau b. Rogers and Maslow c. Dixon and Binet d. Freud and Freud 2. Adults may underestimate children’s ability to: a. Learn b. Problem-solve c. Recognize reality d. All of the above 3. Family conditions that promote resilience include: a. few alternative caretakers. b. older mothers for resilient males. c. opportunities to participate d. a strong sense of political commitment
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Case Study The Leisure Products (LP) Company manufactures lawn and patio furniture. Most of its output is sold to do- it- yourself warehouse stores (e. g.‚ Lowes Home Improvement) and to retail hardware and department store chains (e. g.‚ True Value and JCPenney)‚ who then distribute the products under their respective brand names. LP is not involved in direct retail sales. Last year the firm had sales of $ 35 million. One of LPs divisions manufactures folding (aluminum and vinyl) chairs. Sales
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Chapter 1 1. Which of the following statements is false? "The Internet is generally a reliable source of nutrition information‚ because information posted at web sites has been peer-reviewed." Web sites with .edu in their addresses are likely to provide reliable nutrition information. "When evaluating claims for dietary supplements‚ be wary of products that include promises for quick remedies." "In general‚ personal web sites‚ such as blogs‚ are not reliable sources of nutrition
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CHAPTER 1—MANAGEMENT: AN OVERVIEW TRUE/FALSE 1. The manager’s job is a science where they work systematically and analytically and relying on intuition or judgment is not appropriate. ANS: F PTS: 1 REF: 5 NAT: AACSB Analytic: Leadership Principles 2. Organizations provide the means for societies to meet their needs. ANS: T PTS: 1 REF: 6 NAT: AACSB Analytic: Environmental Influence 3. Managers must be able to sense the need for change in themselves‚ the need for change in
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CASE ANALYSIS: LA JOMA FURNITURE I. Time Context 1980 II. Viewpoint Viewpoint of the owners/partnership (Gaffud‚ Roque and Palisoc) III. Central Problem Unsteady supply of main raw material (wood). IV. Statement of Objective Must: To accommodate furniture demands of client and dealer by having steady supply of raw materials. Want: To be a top supplier of quality furniture in the Philippines. V. Areas of Consideration EXTERNAL ENVIRONMENT
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