Lisa Patton English 98 10/18/11 Chapter 12 Classification Summary Classification means to put persons‚ places‚ or things into groups or classes based on their characteristics. Classification deals with more than one unit‚ so the subject is plural. The four steps to classify efficiently are following this procedure. 1. Select a plural subject. 2. Decide on a principle for grouping the units of your subject. 3. Establish the groups‚ or classes.
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innovative products are introduced or consumer tastes have changed. There is intense price cutting‚ and many more products are withdrawn from the market. Profits can be improved by reducing marketing spending and cost cutting. As sales decline‚ the firm has several options: * Maintain the product‚ possibly rejuvenating it by adding new features and finding new uses. * Harvest the product–reduce costs and continue to offer it‚ possibly to a loyal niche segment. * Discontinue the product‚ liquidating
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Chapter 12 Torts The Basis of Tort 1. The Purpose of Tort Law a. Damages Available in Tort Actions Compensatory damages (including special damages and general damages) : compensate or reimburse the plaintiff for actual losses Special damages: compensate the plaintiff for quantifiable monetary losses. General damages: compensate individuals (not companies) for the nonmonetary aspects of the harm suffered‚ such as pain and suffering. b. Punitive Damages: Only when the defendant’s conduct was particularly
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Chapter 12 Making a job offer 1. Recommend whether Jane should receive a best-shot‚ competitive‚ or low-ball offer‚ and why. I would recommend that the best-shot offer is given to Jane. This is the best chance we would have to securing Jane for the position. She already advised that she was up for a promotion at her current job and offering her less than the best may make her decide to stay and wait for the promotion. The 45 minutes mile move might change her children’s school district which
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Michael Dell at age of twenty one in his dorm at the University of Texas‚ Austin. Dell’s strategy is to build computer so that it can be order by the consumers. It’s build to order strategy has made Dell the most successful company in the information technology field. Dell sells its machines and other equipments directly to customers so it has eliminated the middleman. Dell has high margin because of direct sale strategy and customers get excellent state of the art machines at low cost compare to Dell’s
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New-Product Development and Product Life-Cycle Strategies Based on: Philip Kotler et al.‚ Principles of Marketing International Marketing Prof. Dr. Thomas Laukamm Objectives - Understand how companies find and develop newproduct ideas. - Learn the steps in the new-product development process. - Know the stages of the product life cycle. - Understand how marketing strategies change during the product’s life cycle. Fach‚ Dozent‚ Semester International Marketing Prof. Dr. Thomas
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Chapter 12 12.1-12.2 1. What is an intentional tort? List three examples in your answer. An intentional tort is a person deliberately causing harm or loss to another person. Examples are trespassing‚ causing a nuisance and defaming are intentional torts. 2. Why do many potential tort actions not result in legal actions? A certain amount of interference with individuals’ right occurs on a daily basis and is considered acceptable in a busy‚ interactive society. 3. Why might a young child not
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potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners‚ customers and competitors better. The profile contains critical company information including: - Business description – A detailed description of the company’s operations and business divisions. - Corporate strategy – Analyst’s summarization of the company’s business strategy. - SWOT Analysis – A detailed analysis of the company’s strengths
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50‚000 Products but 3M Still Searching for Growth According to Mr. Thulin‚ 3M’s CEO‚ “.‚ is trying to maintain 3M’s reliable profitablitly while giving sales growth a bit more zip.” 3M has a vast product line already so in order for Thulin to increase profit even more he is going to have to be innovative and come up with several strategic plans. On the business side‚ he is going to have to see what products are not reaching the target sales growth and maybe sell them off to another company and
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Marketing Management Chapter 8 key points * To develop the best marketing plans‚ managers need to understand what makes each segment unique and different. * Effective target marketing requires: market segmentation; market targeting‚ and market positioning. * A market segment consists of a group of customers who share a similar set of needs and wants. Market segments are generally defined by looking at descriptive characteristics or behavioral considerations. * Geographic
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