IBM | STRATEGIC MARKETING 310 | CASE STUDY ANAYLYSIS 1 | 1. What competences has IBM had to invest in arising from its transformation from a ‘product-centric’ to a ‘service-centric’ organization? From IBM’s largest loss in 1992 the board of directors responded by appointing Louise V. Gerstner as their new CEO to bring the company’s reputation up and minimize their profit loss. When Gerstner took over IBM from a product-centric organization he transformed IBM to a service-centric
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STRATEGIC MARKETING Mid-Term Assignment 2013-2014 Table of Contents 1. Executive Summary……………………………………………………………………….3 2. Introduction………………………………………………………………………………..4 3. Organisation Description…………………………………………………………………..5 3.1. SWOT Analysis……………………………………………………………………6 3.1.1 table; SWOT Analysis……………………………………………………………7 3.2. Financial Situation…………………………………………………………………….8 3.3. Competitors……………………………………………………………………………8 4. Methodology……………………………………………………………………………….9 5. Findings……………………………………………………………………………………9
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NOTES Lecture 3: The ORGANISATION AS CONTEXT FOR CHANGE: More Recent theories of Organisation (Notes in lieu of reading Burnes chapter3 - Adapted from: Burnes‚ B. (2009) Managing Change‚ Fifth edition‚ Pearson Education Limited) The focus of this chapter is on what Burnes describes as proto-paradigms that have come to dominate Western managerial thinking and writing since the 1980s‚ namely: The Culture-Excellence approach‚ the Japanese Management approach‚ and the Organisational
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Government and Politics in the Lone Star State by Tucker Gibson and Clay Robinson Chapter Study Questions Chapter One: The Social‚ Economic‚ Ecological‚ and Political Systems of Texas 1 What percentage of Texans live in urban areas (cities & suburbs)? 2 75% 2 Name the three cities in Texas that are three of the largest in US? 2 Houston‚ San Antonio‚ Dallas 3 What are the three diverse economic businesses in Texas? 4 Oil and gas producer now work alongside high-tech companies‚
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ACCOUNTING EXAM 2 STUDY GUIDE Chapter 5 1. Know the following terms: merchandise inventory‚ sales‚ sales returns and allowances‚ sales discounts‚ net sales‚ cost of merchandise sold‚ gross profit‚ operating expenses‚ operating cycle‚ purchase discounts‚ purchase returns and allowances‚ FOB shipping point‚ FOB destination‚ and inventory shrinkage. 2. Be able to prepare a multiple step income statement. 3. Be able to prepare the journal entries for the seller and buyer including
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Q.1. Describe Strategic Orientation. Often companies are led into international and even global markets by burgeoning consumer or customer demands‚ and strategic thinking is secondary to “filling the next order”. But putting strategic thinking on the back burner has resulted in marketing failures for even the largest companies. The consensus of the researchers and authors in the area reveals three relatively distinctive approaches that seem to dominate strategic thinking in firms involved in international
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Question 1 List and briefly explain the external or macro-environmental forces indicating how each element can affect the ability of the organisation to compete in the market. External Environment (Chapter 3) Question 2 Differentiate between the core product‚ the actual product‚ and the augmented product as these concepts apply in the motorcar industry. Product (Chapter 8) Question 3 Draw a product life cycle diagram showing the sales and the profit changes that occur over a typical
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Chapter 2 Assignment questions and answers 1. A jewelry store makes necklaces and bracelets from gold and platinum. The store has 20 ounces of gold‚ 24 ounces of platinum. Each necklace requires 6 ounces of gold 3 ounces of platinum‚ whereas each bracelet requires 2 ounces of gold and 5 ounces of platinum. The store has to use a minimum of two ounces of gold. The demand for bracelet is no less than three. A necklace earns $375 in profit and a bracelet‚ $225. Formulate a linear programming model
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Chapter 1 The Investment Environment Outline Learning Goals I. Investments and the Investment Process A. Attributes of Investments 1. Securities or Property 2. Direct or Indirect 3. Debt‚ Equity‚ or Derivative Securities 4. Low- or High-Risk Investments 5. Short- or Long-Term Investments 6. Domestic or Foreign B. The Structure of the Investment Process 1. Suppliers and Demanders of Funds a. Government b. Business c. Individuals 2. Types of Investors Concepts in Review II. Types of Investments
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Unit 13 Notes Chapter 38: The Eisenhower Era Korean Armistice 1952; Eisenhower visited Korea shortly after winning the presidency; waited 7 months before resorting to nuclear warfare; Koreas compromised until 38th parallel Army-McCarthy Hearings 1954; McCarthy attacked the Army as Communist; Army attacked him on television for 35 days; McCarthy’s downfall Jim Crow Segregated blacks from whites Emmett Till 14 year old black who vacationed in Mississippi‚ allegedly whistled at a white
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