2.1 Assuming that data mining techniques are to be used in the following cases‚ identify whether the task required is supervised or unsupervised learning. a. Supervised-Deciding whether to issue a loan to an applicant based on demographic and financial data (with reference to a database of similar data on prior customers). b. Unsupervised-In an online bookstore‚ making recommendations to customers concerning additional items to buy based on the buying patterns in prior transactions. c. Supervised-Identifying
Premium Data Data mining Data analysis
to gain a foothold in the industry. To date Astro Indonesia has garnered 216‚000 subscribers‚ dominating 21% of the market. The Indonesian pay TV industry is a flourishing with revenues of USD9.8 million. The market remains untapped with a meagre 2% of the 31million households subscribing to pay TV. The industry is promising‚ with only 5 key players and the biggest being Indovision dominating 63% of the market share. Astro faces some key challenges in establishing a foothold in the Indonesian
Premium Strategic management Marketing Marketing plan
18/08/2013 Cengage - Marketing Instructor Product Details Page - Strategic Marketing Management (1844800008) Enter author‚ title or keyword or Enter ISBN Online learning resources Create an Account | Sign in Home | Contact Us | Tech Support | Find Your Rep Australia | Change your country Cengage Learning > Marketing > Marketing Strategy Marketing Strategic Marketing Management‚ 1st Edition Luiz Moutinho - Glasgow University Geoff Southern - University of Glasgow ISBN-10: 1844800008
Premium Marketing Strategic management
Strategic Marketing Management Sample Exam Questions Question 1: a. Is the PLC (Product life cycle) concept useful in developing Marketing strategies? Describe why or why not? What are the limitations of the PLC concept? A strategy is a fundamental pattern of present and planned objectives‚ resource deployments‚ and interactions of an organisation with markets‚ competitors and other environmental factors. b. What are the advantages available to Google with their Google
Premium Marketing Marketing plan Strategic management
data collection methods and forms preparing the research report formulating the problem 2. Change that is proactive‚ or future-oriented‚ is known as __________. (Points: 3) future shock active change planned change unanticipated change 3. Well-planned and executed marketing research should produce __________. (Points: 3) new marketing strategies action plans for management to implement a set of alternative decisions
Premium Sampling Research
Question 1 1. The four components of the promotional mix are: personal selling‚ advertising‚ publicity and the web True False 5 points Question 2 1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages True False 5 points Question 3 1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages True False 5 points Question 4 1. When considering the
Premium Sales Marketing Costs
Strategic Marketing DEEPWATER HORIZON INCIDENT WORD COUNT: 6000 Executive Summary On April 20th 2010 bp had a major oil spill off the Gulf of Mexico coined the “Deepwater Horizon Incident” in which eleven (11) person’s loss their lives. This incident negatively affected the company’s brand and bp brand equity plummeted by $7.4bn‚ representing a 61% fall (Brand Finance 2010). BPTT which is a subsidiary of bp Global had to treat with the negative impact of this crisis
Premium Marketing
Chapter 1 Scope of strategic marketing Marketing is a philosophy that leads to the process by which organizations‚ groups and individuals obtain what they need and want by identifying value‚ providing it‚ communicating it and delivering it to others. The core concepts of marketing are customers’ needs‚ wants and values; products‚ exchange‚ communications and relationships. Marketing is strategically concerned with the direction and scope of the long-term activities performed by the organization
Premium Marketing
STUDY GUIDE: Chaps. 2 GEOL 111G-Survey of Geology At the end of each chapter are Review Questions and Key Terms. To study for the final‚ be sure to know the answers (or where to find the answers) for the given review question numbers and know the definitions of the key terms indicated. The Key Terms have page numbers for reference in the textbook. CHAPTER 2 Review Questions: #’s are based upon the 10th edition. These may be different in older or newer editions. 2. What was the first line of
Premium Management Education Learning
the luxury Wrist watches. And they are the leaders in the field of watch business. In this report i have mentioned the principles of the strategic planning and proters five forces rule and the steeple analysis. And i have apllied all these to my company which ‘Rolex’. And how they are implementing the strategies. Secondly‚ i have mentioned the effective marketing options tjhat the Rolex company have when compared to the other watch companies. And thirdly‚ i have outlined how the globalization changed
Premium Strategic management Marketing