MCOM 150-103: Principles of Public Speaking Thursdays‚ 5:00 p.m. – 7:30 p.m.‚ 108 Henkel Hall Shenandoah University Fall 2014 Professor Information: Professor: Suzanne M. O’Driscoll‚ M.A. Contact Information: 540.545.7399 (office) sodrisco09@su.edu Office Hours: By appointment Monday-Friday Office Location: Cooley Hall 212 Required Course Materials: Text: Fujishin‚ R. (2012). The Natural Speaker (8th ed.). Boston: Allyn & Bacon. Miscellaneous Materials: one pack of index cards;
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MINI CASE 4 I STARBUCKS: RE-CREATING ITS UNIQUENESS 1. How did Starbucks create its uniqueness in the first place? Starbucks create its uniqueness by offering premium coffee beans‚ thus creating an amazing image. Every store is a unique place with a wide range of products and a special homely ambience‚ emphasized by relaxing music and comfortable seating furniture. Other than that‚ customers can use the free wireless hotspot or just visit with friends. The high quality of the products
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Chapter 8. Mini-Case Assume that you have just been hired as a financial analyst by Triple Play Inc.‚ a mid-sized California company that specializes in creating high-fashion clothing. Because no one at Triple Play is familiar with the basics of financial options‚ you have been asked to prepare a brief report that firm’s executives can use to gain a cursory understanding of the topic. To begin‚ you gathered some outside materials on the subject and used these materials to draft a list of pertinent
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2: Mini Case Analysis ECON 634 Bangalore‚ Dec/Jan 2009/10 100 Points Due Date: Tuesday Jan 5 at 1pm; 25 point penalty per day late This is a team-based writing assignment. My strongly preferred team size is four‚ but I will consider team sizes of three or five on a case-by-case basis. Your assignment is to Read the Harvard Business Review short case study “Class- or Mass”. Write an analysis of the case following this outline (submit one report for your entire team): Identify 3 possible
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Mini Case: Guanxi and Gift (Grown up in China‚ I will address this case with my personal experience) As a growing market‚ China becomes increasingly appealing to western companies. To many of them‚ China is a country that is fundamentally different than most countries of the world‚ such as culture and social norm. Notorious corruptions have tarnished its reputation for attracting potential investors and businesses‚ who have been struggling to adapt the unique way of running business in this
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Toys Inc. has been in business for 20 years and has built its reputation on quality and innovation. Despite the strong history in the toy business‚ sales have seemed to level off and even fall below where they once were. As a consultant called in for advice‚ I see several problems in the company’s production as well as quality control. The decline has less to do with “the economy” and more in Toys‚ Inc’s approach to their management of quality. As Stevenson (2012) reminds us‚ “top management has
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Mini Case Study Mike Lancaster Tuesday April 22‚ 2013 Professor Shultz BUAD 3010-002 Table of Contents 2 Case question & Executive Summary 3 History 5 Situation: Media document company 2015 website 6 Discussion of Alternatives 7 Media Composition 10 Issues Moving Forward 12 Conclusion 14 Case Question What should Unilever’s Integrated Marketing Communication Goals and Media Strategy be for 2016 – 2020 ? Executive
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MINI-CASE A) Answer: Capital budgeting is the process of analyzing additions to fixed assets. Capital budgeting is important because‚ more than anything else‚ fixed asset investment decisions chart a company’s course for the future. Conceptually‚ the capital budgeting process is identical to the decision process used by individuals making investment decisions. These steps are involved: 1. Estimate‚ evaluate‚ & assess the riskiness of the cash flows 2. Determine the appropriate
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Mini Case: Nike’s Decision Nike‚ a U.S.-based company with a globally recognized brand name‚ manufactures athletic shoes in such Asian developing countries as China‚ Indonesia‚ and Vietnam using subcontractors‚ and sells the products in the U.S. and foreign markets. The company has no production facilities in the United States. In each of those Asian countries where Nike has production facilities‚ the rates of unemployment and underemployment are quite high. The wage rate is very low in those
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A) Joseph has many risk factors‚ one of them including his family has a history of vascular disease‚ and he had not thought much about it because he was not living a healthy life style. He had gained weight from eating fatty foods‚ and had started smoking again. Joseph had a lot of stress from working long hours‚ and did nothing when he had felt tightness in his chest. These risk factors all affect cellular function. The blood slows‚ along with oxygen‚ glucose‚ and essential ions it carries that
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