Introduction 3 Google Company Background 3 China Background 5 The Internet Search Engine and Advertising Industry in China 7 Google in China 9 Recommendations 14 Conclusion 15 Appendix 16 Introduction Google‚ Inc. is an internationally known business that has become the default provider for Internet services for many consumers. In a world where individuals can connect faster and across continents‚ Google has sought to provide
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SUBJECT: Google in China Given the guidelines and requirements on self censorship imposed by the Chinese Communist Party on local internet service providers‚ it is my recommendation that before Google develops businesses under such requirements it has a clear understanding on the role and impact its services will play in peoples lives under these circumstances to avoid being used unintentionally as a political tool. Services provided by Google‚ such as blogs and email accounts‚ which are knowingly
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Google in China Case Study Brief When entering an international market‚ it has become increasingly popular for companies to provide services as a transition into a new market (Ball‚ Geringer‚ Minor‚ & McNett‚ 2010). In early 2006‚ Google made a deal with the People’s Republic of China (PRC) to launch Google.cn‚ an indigenous version of the search engine run from within China. However‚ China’s Internet policies along with Google’s ineffective observations of market and cultural diversity hampered
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Case Study: Google in China Google issued a statement mentioning the attacks across the Internet generated from China and declaring its unwillingness to censor search results any more and indicating its decision of exiting China. Several months later‚ the company moved from Beijing to Hong Kong‚ out of Mainland China‚ and still has provided services to users in Mainland China‚ but also has faced many difficulties. This case is very typical and meaningful for foreign companies‚ which have willingness
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Google in China Case Study Chris Chapman MGT/448 April 27‚ 2013 Professor Willie Thomas University of Phoenix Google in China Google’s mantra “Don’t be evil‚” represents the company’s fundamental principle of never compromising the integrity of its search results. In 2000‚ Google decided to expand its services to China‚ the world’s largest country. The expansion met greater opportunities for the growing company. However‚ new markets bring new challenges and assimilating to the culture
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communications standpoint? Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major player for internet search engines in China‚ however‚ they had buckled and filtered search results according to the Chinese government. When Google.cn was launched‚ a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results‚ the company faced a communications crisis. Since Google had always been known for
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Case Study: Google in China 1 5 2 Case Study: Google in China When Larry Page and Sergy Brin first launched the Internet search engine‚ Google; they did so with one goal in mind‚ to provide people searching the internet for information with the fastest‚ most reliable search engine. Because of their creativity and innovation‚ Google is one of the largest and most profitable Internet search engines available. With more than 150 domains worldwide‚ people in almost every country can search the
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Google in China Q1: What philosophical principles did Google’s managers adopt when deciding that the benefits of operating in China outweighed the costs. Google’s managers made the decision to operate in China because of vast profit assumptions and predictions. Therefore they had to adopt to the local Chinese habits and the governments restraints and regulations. But to which philosophical approach does this behavior refers to? Maybe on the first sight it seems to be either the Cultural Relativism
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Why did Google issue the statement of January 12? 1). The direct reason was Google detected highly sophisticated attacks from China on its computer systems‚ which tried to access email accounts of Chinese human rights activists. 2). The real reason was Chinese government’s censorship regulation against to the core principles in Google. Since both of them insisted with their own principles and cannot cp 2. Can Google take comfort
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Case Study Analysis Template1 Analyst’s Name: ¶ Date: ¶ Case Study Name: ¶Google Inc.‚ in China I. The Pre-Analysis: A. Perspective: A.1. Describe the perspective2 of the author(s) of the case study and the possible biases that might result from that perspective: ¶ The case study is titled Google Inc.‚ In china‚ written by Kirsten E. Martin for the Business Roundtable Institute for Corporate Ethics. Kirsten Martin is the Assistant Professor of Business and Economics at
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