K.J. Somaiya instiTute of management studies and research Ranniti’ 12 CASE Study: Birla white wallcare PUTTY Executive summary With the objective of enhancing the mind share of Birla White Wall Care putty‚ we started our primary research in assessing the perception of consumers. It was done through direct interviews with consumers‚ with the putty sellers (hardware store owners) and with painters. To our surprise‚ putty sellers and painters also gave us crucial insight into the perceptions of
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actions concerning them. Joe R. Feagin and Hernan Vera‚ in their article "White Racism: A Sociology of Human Waste‚" discusses one particular type of racism: white racism. White racism‚ as they define it‚ is the "socially organized set of attitudes‚ ideas‚ and practices that deny African-Americans and other people of color the dignity‚ opportunities‚ freedoms‚ and rewards that this nation offers white Americans." For me‚ white racism simply means one thing: it is the feeling of superiority that the
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Ernest Hemmingway tells the story "Hills like White Elephants" nearly through pure dialog about two lovers conflicted over a serious decision. As the story progresses and through their tight conversation he reveals to us a great deal about their personalities‚ but leaves the details of the relationship between the two hidden. He gives his audience just enough information to find out the details of his story through detective work instead of coming outright by writing "Their relationship has suffered
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other people and their lives. I have to say I thoroughly enjoyed listening to these stories. Father once told me he had a friend name Bronté Charleston. This man was a man in his mid thirties that worked for a white farmer. I asked father how much he was getting payed for working for this white farmer. He said he was getting paid to go to the new world. I did not understand what that meant‚ so father explained it to me. He said that they were called indentured servants‚ and that they worked for four
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White-nose syndrome haunts bats The mysterious disease is obliterating bat colonies as it spreads across North America‚ and scientists say time is running out to save them. 7 Related Topics: Conservation‚ Endangered Species‚ Viruses & Diseases‚ Wild Animals Bats are flying ambassadors of Halloween‚ adding spooky ambience to countless forests‚ caves‚ graveyards and haunted houses. Lately‚ however‚ the tables have turned on them — Halloween and the winter it foreshadows are now an increasingly
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morphed into something incredibly wrong. Economic exploitation became Britain’s source of income‚ and Social Darwinism became their motto. Defining the uncivilized people as “Half devil and half child” we are enlightened with the harsh reality that the White man’s burden was based upon euro centrism. They are clearly stating “because you don’t follow my religion‚ you are half devil”‚ “because you don’t have the same way of life‚ because you don’t comprehend the things we comprehend‚ your minds are immature
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The White Deerskin Dance of the Hupa Indian tribe was a ceremonial dance that symbolized the regeneration or renewal of their society‚ and functioned as an important “part of the ritual calendar that makes up the religious life of the tribe and it expresses the supernatural sentiments of the people in their most poignant form” (Goldschmidt et al.‚ 121). The ceremony served “to wipe out the evil brought into the world by members of the society who have broken taboos” (Goldschmidt et al.‚ 121); as
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Black & White Thinking Even the most disciplined of critical thinkers encounter/succumb to blocks to critical thinking from time to time. One of these obstacles is that of a black & white thought process. Also referred to as splitting‚ or all-or-nothing thinking. This creates a ’speed bump’ for critical thinking because it involves a vast omission of a large amount of data. Rarely are there really only two possibilities. The two possibilities someone who does not think critically comes up with
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“Blue Against White” Jeannette C. Armstrong This intense‚ short story contains flashbacks of a woman named Lena’s childhood. She was constantly embarrassed of her culture and family. She yearned for assimilation and could not handle the pressure of being different all her life. Lena finally decides to leave the reserve and pursue her life journey in the city‚ where she would also be schooled. Not only does Lena find out that the city is not the greatest destination‚ she realizes that again‚ she
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Devil in the White City In the book Devil in the White City‚ Erik Larson introduces us to Dr. Henry Howard Holmes‚ who was born named Herman Webster Mudgett. At first glance‚ Holmes appears to be a typical fresh‚ crisp‚ well-dressed‚ blue eyed and dark haired young man. Holmes first appears on the morning of August 1886 in Chicago’s train station with a ticket to Englewood‚ a village located in the town of Lake. Because he presents himself as a wealthy‚ charming man‚ he does not fit the typical
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