BP ’s Marketing Strategy in Changing Business Environment 1. Introduction Multinational corporations operating in complex and diverse political‚ economic‚ social and cultural environments have to improve‚ adjust and develop their marketing strategies on a regular basis (Bamberg‚ 2009:46). Changing environmental factors create new conditions for their operating‚ which often require considerable and serious changes in strategic decision-making and positioning of companies. Inflexible and
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and managerial accounting‚ the first differences has to do with the primary users of the reports; in financial accounting the reports are used by external users such as stockholders‚ creditors and regulators. On the other hand managerial accounting reports are used by internal users and include officers and managers. In addition the type and the frequency of the reports differ; financial accounting have financial statements and quarterly and annually are for general purposes while managerial reports
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of Strategic Management Accounting‚ defined it as‚ "a form of management accounting in which emphasis is placed on information which relates to factors external to the firm‚ as well as non-financial information and internally generated information." Ward (1992) defines it as‚ “strategic management is an integrated management approach that draws together all the individual elements involved in planning‚ implementing and controlling business strategy” For management accounting must help accomplish the
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MODULE -3 Business Around Us Notes 3 BUSINESS ENVIRONMENT nderstanding the environment within which the business has to operate is very important for running a business unit successfully at any place. Because‚ the environmental factors influence almost every aspect of business‚ be it its nature‚ its location‚ the prices of products‚ the distribution system‚ or the personnel policies. Hence it is important to learn about the various components of the business environment‚ which consists of the economic
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Chapter 1 Business Environment Q 1. Ans. What is Business Environment? The term Business Environment is composed of two words ‗Business‘ and ‗Environment‘. In simple terms‚ the state in which a person remains busy is known as Business. The word Business in its economic sense means human activities like production‚ extraction or purchase or sales of goods that are performed for earning profits. Q 2. Ans. Define Business Environment. The elements or factors outside a business organization
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SECTION C The business environment 273 03-BusinessforCSEC-SectionC-cpp.indd 273 09/02/2011 11:46 Chapter 8 THE ROLE OF GOVERNMENT IN AN ECONOMY omy In this chapter we discuss responsibilities of government‚ including environmental protection‚ zoning and conservation‚ and external (international) boundaries. We also look at laws to protect consumers‚ consumer organizations and standards. We consider the ways in which governments interact with business activity in the private and
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J. Llano Managerial Accounting Performance Measures & Responsibilities Managerial accounting in simple terms relates to providing information in support of the internal management processes which aids managers to identify‚ accumulate‚ analyze‚ interpret and use collected information to help the company meet its organizational
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INTRODUCTION TO THE BUSINESS ENVIRONMENT Lesson Objectives: The factors that impact on business The internal and external business environment LESSON 1: The Factors That Impact on Business According to Brooks and Weatherston (2000) business environment is a general concept which embraces the totality of external environmental forces which may influence any aspect of organizational activity. BUSINESS ENVIRONMENT Macro Environment Micro Environment Internal Environment Financiers
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competitive business environment‚ business organizations are striving to stand out from their competitors and attract targeted audience by providing consistent and reliable customer service. However‚ if a business organization is to implement effective customer service programs‚ they must have their employees acquire a set of skills that collectively encompass the business social/interpersonal area. Although business social/interpersonal skills cover many dimensions of business‚ some common business mistakes
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Chapter 5: Cost Behavior: Analysis and Use As we shall see in later chapters‚ the ability to predict how costs respond to changes in activity is critical for making decisions‚ controlling operations‚ and evaluating performance. Three major classifications of costs were discussed in this chapter—variable‚ fixed‚ and mixed. Mixed costs consist of variable and fixed elements and can be expressed in equation form as Y = a + bX‚ where X is the activity‚ Y is the cost‚ a is the fixed cost element‚ and
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