Red Bull Brand Equity According to Keller (2008‚ p 53)‚ brand equity is the strong‚ favorable and unique brand associations in the memory of customers. He goes on to identify (p 54) two sources of brand equity: 1.) Brand Awareness; and 2.) Brand Image. Red Bull has well defined tactics for both sources. The Brand Awareness Source for Red Bull Brand Equity Keller (p 54) notes the key elements of Brand Awareness: 1.) Recognition; and 2.) Recall. He postulates that if buy decisions are made at
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RAISA AYU LESTARI 1091002047 Case 13.4: Texas Instruments 1. Summarize the major features of Texas Instruments’ management systems. 2. How does Texas Instruments ensure that its operating managers appropriately allocate their time between short term and long term? 3. Why do you believe the OST System worked so effectively for TI in the 70s? why was not working effectively for company in the mid-to-late 80s? 4. Would systems like these be appropriate in other organizations‚ such
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enforceable trust have been well observed in this trust instrument. My client wishes to invoke the rule established in Saunder v Vautier and have the legal title of the trust property transferred to him. My submissions are supported as follows: We must consider if the will has been properly drafted‚ having regard to the ‘certainty’ requirements of a well formulated trust instrument? The general rule is that for a trust instrument to be held valid: “...first...the words must be imperative
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A. Debt Management Ratios (Leverage Ratios) The extent to which a firm uses debt financing‚ or financial leverage‚ has three important implications: 1. By raising funds through debt‚ stockholders can maintain control of a firm while limiting their investment 2. Creditors look to the equity‚ or owner-supplied funds‚ to provide a margin of safety‚ so the higher the proportion of the total capital that was provided by stockholders‚ the less the risk faced by creditors 3. If the firm earns more
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CASE 6 Asian Journal of Case Research 1(2): 183 – 192 (2008) Tenaga Nasional Berhad’s Debt Woes NORDALILAH ABD AZIZa‚ ANNUAR MD NASSIRb*‚ AZHAR MOHD NASIRc‚ AND ABU SOFIAN YAAKOBd ABSTRACT Currently‚ as a result of global price escalation of coal and fuel/gas‚ TNB faced a challenging time dealing with increased operational costs as well as managing the existing high debt to support its daily operations. Because of these high borrowings‚ TNB was exposed to excessive financial risks in particular
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The Science of Musical Instruments - Grade 10 teaching and learning project Music is an artform‚ but there's a lot of science in there too. Whether your instrument is your voice‚ a flute‚ a marimba‚ a recorder‚ a violin or a piano‚ sound is a form of energy and to make sound requires a change from one form of energy - usually kinetic (motion energy) - into sound energy. So whatever your instrument there's a scientific explanation to how it works. The art of music is how well you put that
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Rizal offered his services as a military doctor in Cuba due to the throes of a revolution and the ranging yellow fever epidemic knowing from Blumentritt that there was a shortage of physicians to minister the needs of the Spanish troops and the Cuban people. Rizal wrote to Gov. General Ramon Blanco on Dec. 17‚ 1895 offering his services as a military doctor in Cuba. Months passed and a letter from Gov. Blanco arrived in Dapitan dated July 1‚ 1896 notifying him
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Instruments of Ifugao Litguit traditional Filipino instrument that is used to make percussion sounds that resemble those of maracas. The instrument has a long‚ thin wooden handle‚ and‚ when it is played‚ it is struck with another long‚ slim piece of wood to produce the distinctive sound. Tongali Four-holed nose flute. There are stories from this region that say that the nose flute was used to help rice grow when it was young‚ as the rice was attracted to the soft sounds of the flute‚ and
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The Hand is the Instrument of the Mind “The human hand‚ so delicate and so complicated‚ not only allows the mind to reveal itself but it enables the whole being to enter into special relationships with its environment. We might even say that man “takes possession of his environment with his hands”. (Montessori M‚ The Secret of Childhood‚ 1972‚ p 81) Maria Montessori stated that our hands are what put us as humans above the rest of the animal species. This is because humans are the only species
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Debt Policy at UST Attributes and Risks of UST UST is the market leader in the moist tobacco segment. In a struggling tobacco industry‚ UST has shown consistent growth over the past few decades. Despite the decrease in demand for smoked (cigarette) tobacco‚ there is a growing demand for UST’s products. The perception that smokeless tobacco is healthier than smoked tobacco has helped the company to build a strong customer base. Therefore‚ despite some legislative setbacks‚ the company is growing
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