INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan
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melodies‚ organums‚ and little or no notations. Then instruments such as the rebec‚ pipe‚ and psaltery were among the first used. Instrumental music‚ also known as estampie‚ was invaluable and mainly for entertainment and dance. It wasn ’t until the end of the seventeenth century that instrumental music surpassed vocal music on levels of importance and acceptance. Composers‚ with new ideas and visions‚ took the reigns in the world of music. Instruments became the main tools of musicians and composers
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Characteristics of Research Research is a process of finding facts and arranging them in such a manner that information is obtained regarding any fact‚ figure or phenomenon. Research process has been conducted from the time since human being was first created and it is a never ending process. Definition More than hundreds of definitions of research have been available in written form in different books‚ encyclopedias‚ dictionaries and in research literature. These definition may have difference
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contains its own features and characteristics which help to differentiate itself from the others. First of all‚ in terms of the number of partners‚ there are no less than two partners who are joint owners of the company and carry out business. In addition to general partner‚ there may also be limited partners. General partner is required to be individual and will be liable to all obligations of the partnership with his entire property‚ while limited partner will be liable to debts of the partnership only
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relationship between external equity in discussing pay versus benefits‚ and also to investigate the best compensation package (with special focus on external market competitiveness and internal equity) that will be of benefit to recruit and retain productive and motivated staff members. Key words: external equity‚ compensation‚ internal equity‚ motivation CHAPTER ONE 1.0 LITERATURE REVIEW 1.1 Equity Theory Basically‚ employees
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Negotiable Instrument TABLE OF CONTENTS Acknowledgement 1. Chapter 1: Introduction 1. Objectives of the study……………...........................………………………6 2. Limitations of the study.................................................................................6 3. Research methodology………………………………………………...........7 2. Chapter 2:Law Relating to Negotiable Instrument 1. Negotiable Instrument………………………….....................…..…………8 2. Parties to Negotiable Instrument.....
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International Economics‚ 9e (Krugman et al.) Chapter 9 The Instruments of Trade Policy 9.1 Basic Tariff Analysis 1) Specific tariffs are A) import taxes stated in specific legal statutes. B) import taxes calculated as a fixed charge for each unit of imported goods. C) import taxes calculated as a fraction of the value of the imported goods. D) the same as import quotas. E) import taxes calculated based solely on the origin country. Answer: B Page Ref: 192-198 Difficulty: Easy
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Characteristics of Corporations Corporations represent an important type of organization. Their unique characteristics offer advantages and disadvantages. Advantages of Corporate Characteristics Separate legal entity: A corporation conducts its affairs with the same rights‚ duties‚ and responsibilities of a person. It takes actions through its agents‚ who are its officers and managers. Limited liability of stockholders: Stockholders are liable for neither corporate acts nor corporate debt
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Personality Assessment Instrument Critique Dekitia Yolonda Ruth PSY/525 January 21‚ 2010 Miranda Jennings Personality Assessment Instrument Critique An individual’s personality is measured with a personality assessment instrument that encompasses theories and technique. Traditionally psychoanalytical theories provided an outline for accepting behavior that was abnormal and perceptions that prophesized the outcome for prospect behavior. Since projecting personality trait occurs‚ career counselors
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DOVE Brand Equity A key part of DOVE’s success and where it differentiated itself from other personal care brands‚ increasing its brand equity‚ is the use of a different marketing approach when introducing the campaign for real beauty in 2004. This campaign gave women a feeling of identification and association with the brand and the products without even having tried them. Women could identify with the images they were seeing in the DOVE advertising campaigns which resulted in them being willing
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