Among Indians Aśoka is considered to be one ruler who was successful in using principles of nonviolence and dhamma to ensure fair rule. The broad knowledge that the general public has about this Mauryan King is that Ashoka was himself an obedient follower of Buddhism and had also dedicated himself to propagate Buddhism across his empire. A very famous and integral part of the narrative that is known to the public about Ashoka is the tale that he was the ruler who had given up the practice of war
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A REPORT ON BRAND POSITIONING FOR [pic] BY ANURAG BINDAL ENROLLMENT NO: 07BS0711 ICFAI BUSINESS SCHOOL‚ KOLKATA BENETTON INDIA PRIVATE LTD. (GURGAON) SUMMER INTERNSHIP PROGRAM FINAL REPORT Duration: 23-02-2008 to 25-05-2008 Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School. Project: Brand Positioning Company: United colors of Benetton Submitted by: Anurag Bindal
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2 3 -Global Brands and Globalization 3 3. Why Branding? 9 -Brand : Meaning 10 -Brand Equity 12 -Aspects of a Good Brand 13 - What makes brands great? 14 - What makes brand leaders lose their way 17 4. Why go global? 19 - Going global: the risks 20 - What principles govern and guide global brands? 21 - Global branding versus local marketing 23 5. Strategic Planning Cycles for Brands 26 6. The Brand Environment 30 - Factors that influence the brand 31 7.
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MAVERICKS AT WORK LUXURY BRANDS MARKETING Executive Summary Over years‚ India’s tryst with luxury brands has changed gears. With high disposable incomes and a penchant for all things luxury amongst affluent Indians on the rise‚ the country is emerging as the next stopover for global luxury brands such as Gucci‚ Christian Dior and Versace. However‚ we must realize that Luxury marketing is a whole new ball-game altogether‚ both from the perspective of the marketer as well as the luxury consumer
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Why Does Botswana Need a National Vision? Ē times & values in general have changed so significantly both domestically & around ē world. Bots finds itself having to introspect‚ position itself as well as maintain its valued culture & integrity. How the Vision was produced Ē work of defining Vision 2016 started in Aug 1996 by Presidential Task Group. They made a booklet entitled “A Framework for a Long Term Vision for Botswana”. Their task was to manage a process for consulting Batswana to discover
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SUMMARY The Lathe is the father of all machines tools and is recorded in the early history of many races. As interchangeable manufacturing and mass-production principles were developed‚ it became necessary to create machine tools capable of producing parts in large quantities. This report aims to consider five different "Types of Lathe" in relation to their manufacturing application‚ as well as‚ comparative of important aspects for manufacturing and mass production. It will concentrate on the traditional
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Labradoodles Are you looking for the perfect‚ most beautiful dog for a loving home? Do you want a kid friendly dog that is hypoallergenic too? Then a Labradoodle is the pup for you! Let’s learn about their appearance‚ traits‚ diet‚ explore their preferred climate and habitat‚ and lastly‚ analyze their health and build. Join me on a hunt for my definition of a wonderful breed of dog: the Labradoodle! To begin with‚ Labradoodles have very charming appearances. Its coat color can vary from an
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Ellison’s Personality and Leadership Traits Even though Ellison is not well liked amongst the technology programming industry‚ it is hard to deny his effectiveness in success. Ellison is narcissistic and is as egotistical as they come‚ however every person that has worked for him at one time or another under Oracle have gone on to have extremely wealthy‚ successful careers. Ellison is what we would call a manager not a leader. But if you had to classify him as a leader of some sort‚ it would
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Organisational theory is especially useful for people who manage organisations‚ or who aspire to do so in the future. But whether or not you are a manager‚ if you work in public health‚ you will be working with organisations - hospitals‚ charities‚ local and national government etc - and so you need to understand them. It enables the manager to see that his or her organisation and its problems are rarely wholly unique. Usually‚ much of value can be learned from examining the behaviour of other
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BIOGRAPHY Samudragupta (ruled 335-380) is the second leader of the Gupta Dynasty‚ who introduced the Golden Age in India. He was a kindhearted ruler‚ an incredible warrior and a supporter of expressions. Samudragupta‚ child of Chandragupta‚ was maybe the best ruler of Gupta administration. His name shows up in the Javanese content ’Tantrikamandaka’. In any case‚ the most itemized and real record of his reign is safeguarded in the stone mainstay of Allahabad‚ formed by Harisena‚ the court artist
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