MNM2044/201/3/2010 DEPARTMENT OF MARKETING AND RETAIL MANAGEMENT Industrial Marketing Management MNM2044 Tutorial Letter 201/2010 Guidelines for answering Assignment 01 and previous examination question 2 MNM2044/201 Contents 1. 2. 3. 4. 1 Introduction Guidelines for answering assignment 01 Previous examination question Concluding remark INTRODUCTION You are now well on your way with your studies in the 2010 academic year. I trust that you will attempt to do assignment 03 on your own and
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Introduction to Services Self Assessment Questions 1. The ................................. reflects the view that the intangible aspects of products are becoming the key features that differentiate the product in the marketplace. a. services marketing b. Servuction model c. service imperative d. benefit concept 2. Which of the following businesses would be characterized as a pure service? a. farming b. mining c. engineering d. there is no such thing as a pure service 3. General Motors
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Table of content 1. Introduction 2 1.1 Research Problem and Research Questions 2 2. Theoretical Framework 3 2.1 Relationship Marketing 3 2.2 Industrial Selling Behavior 4 2.2.1 Selling process 4 2.2.2 Core selling team 6 2.2.3 Selling center 6 2.3 Relationships 7 2.4. PESTEL Framework 9 3. Methodology 11 4. Data collection 12 4.1 Introductory Information 12 4.1.1 LKAB in brief 12 4.1.2 Data from the interview 13 4.2 Relationship Influence on ISB
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centerbottom10500090000centercenter0105000centercenter0105000centertop10500090000 Industrial Marketing Assignment DMA 403: Industrial Marketing Q1) Explain the concept of industrial marketing and how it is different from consumer marketing: Concept-Industrial marketing‚ also known as business-to-business (B2B) marketing‚ is a branch of communications and sales that specializes in providing goods and services to other businesses‚ rather than to individual customers. Consumer marketing on the other is…. Volume of sales and revenue
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FACULTY OF MANAGEMENT STUDIES INSTITUTE OF RURAL MANAGEMENT‚ JAIPUR SESSION TEACHING PLAN( SESSION 2012-14) Subject Name: INDUSTRIAL MARKETING & RESEARCH Semester- IV (PGDM-Marketing) Total No. of Lectures: 30 S. No. | Topic Title | Lecture No. | Test / Assignment | Remarks | 1 | Marketing Research Defined – Need and Functions of MR; Evaluation- Practice of MR; Manager- Research relationship | 1 | | | 2 | Features of right information; Advantages of MR | 2
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Characteristics of SME’s Marketing Marketing is regarded as relevant to both large and small organisations and basic marketing principles are seen to apply to both of them. It plays a significant role for SMEs as it is essential to the survival and growth of the enterprises but in the same time it is the biggest problem which owner-managers face in their business operations. Chaston (2000) says that truly entrepreneurial firms have a distinctively different approach to marketing which he
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LABIANO KENT NOEL JAVIER ILENE GONZALES BEVERLY ROSARIO RICHARD SUMERA LOVELY SORIA BSBA-III Major in MARKETING MANAGEMENT SUBMITTED TO: MR. LADI GEORGE L. GASCON INSTRUCTOR Nature of Industrial Buying: Industrial Marketing Buy Phase in Industrial Buying * Buying is an organizational decision making process * There are 8 Phases in Buying Decision Process * In Industrial market the buying decision making process observable sequential stages‚ understanding these phase helps
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mcq03 1) Which of the following is NOT one of Drucker’s three basic questions? a) What is our business? b) What should our strategy be? c) What will our business be? ANSWER: B 2) What is meant by corporate mission? d) The over-riding reason for the corporation’s existence. e) The strategies the corporation intends to take. f) The view of the founder as to what kind of company this should be. ANSWER: A 3) What is meant by corporate
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Second Industrial Revolution After the period of the first Industrial Revolution‚ technological development in the world did not stop. The first Industrial Revolution‚ which had a prominent influence in Scotland‚ created the heavy industries that were the provocative of the second revolution (Devine & Wormald‚ 2012). One of the most typical characteristics of the second Industrial Revolution is the introduction of electricity‚ which is a key economic turning point. Since it makes other inventions
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imbalance‚ competition‚ and manipulation. The goal of the ego is to attain‚ command‚ own‚ possess‚ control‚ accumulate riches‚ and will do whatever it takes to get a hold of the resources it needs to get there. This is the energetic frequency of the industrial business world. The money motivated sharks‚ of the unconscious Egoic regime‚ with whom run the chains of the industries. When the Egoic human sets an unconscious goal‚ it is because the false-self feels as though the source of inner peace‚ lay within
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