the promotional strategies advertising takes‚ language is the main carrier of message all along‚ as The Language of Advertising‚ by Vestergaard & Schroder‚ says‚ “Advertising takes many forms‚ but in most of them language is of crucial importance.” Advertising language is a style of immediate impact and rapid persuasion. The use of English in advertising is a global phenomenon. As Ingrid Piller points out‚“English is the most frequently used language in advertising messages in non-Englishspeaking
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Themes‚ Motifs and Symbols Themes The Relationship Between Art and Politics Yeats believed that art and politics were intrinsically linked and used his writing to express his attitudes toward Irish politics‚ as well as to educate his readers about Irish cultural history. From an early age‚ Yeats felt a deep connection to Ireland and his national identity‚ and he thought that British rule negatively impacted Irish politics and social life. His early compilation of folklore sought to teach a literary
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programming language (often‚ just "C") is a general-purpose‚ procedural‚ imperative computer programming language developed in the early 1970s by Dennis Ritchie for use on the Unix operating system. It has since spread to many other operating systems‚ and is now one of the most widely used programming languages. C also has had a great influence on many other popular languages‚[1] especially [[C++]] which was originally designed as an enhancement to C. It is the most commonly used programming language for
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The Importance of Language The language is very important in any culture. A language does far more than just enable people to communicate with each other. The language of one country is different from the other country and it tells the features of the country which distinguish it from one company to another. Languages shape the way people perceive the world and it also provides help to define culture of any society. There are countries in which more than one language is spoken; you will find
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THE LANGUAGE OF HUMOUR – THE HUMOUR OF LANGUAGE IRONY AND HUMOUR IN INTERPERSONAL VERBAL ENCOUNTERS Zsuzsanna Ajtony Abstract: In this paper the problem of verbal humour and irony is approached from a sociolinguistic perspective‚ starting from the Semantic Script Theory of Humour (Raskin 1985)‚ which establishes that all humour involves a semantic-pragmatic process. Humour should be understood and appreciated shared sociocultural knowledge; a common code should exist between speaker and recipient
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of communication. These modes rely on a particular circumstance that invites oral or symbolic means to impart the desired messages; and we use discourse for this purpose. Discourse refers to very specific patterns of language that tell us something about the person speaking the language‚ the culture that person is part of‚ the network of social institutions that the person caught up in‚ and even frequently the most basic assumptions that the person holds (Lois 5). Thus‚ the idea of discourse includes
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Max Weber at the beginning of 20th century. Weber developed a theory of authority structures and described organizational activity based on authority relations. He described an ideal type of organization that he called a "bureaucracy". The characteristics of Weber’s bureaucracy * Division of labor - Each person’s job is broken down into simple‚ routine and well defined tasks. * Well-defined authority hierarchy - A multilevel formal structure‚ with a hierarchy of positions or offices‚ ensures that
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POLITICAL LANGUAGE Language is the life blood of politics. Political power struggles‚ and the legitimisation of political policies and authorities occurs primarily through discourse and verbal representations. Power can either be exercised through coercion or what US commentator Walter Lippman termed in the 1930s the manufacture of consent. Largely unable‚ and hopefully unwilling‚ to coerce; political authorities in so called democratic polities often need to manufacture consent in order to
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A Created Language Amy Peche Colorado Technical University Online Abstract African Americans have been forced to change‚ adapt‚ and conform their culture‚ traditions‚ customs‚ and beliefs since the days of slavery. One of the major ways African Americans adapted to the new culture‚ which they were forced into through slave trade‚ was by creating their own language commonly referred to as pidgin. Throughout this paper I will define pidgin‚ what transpired in the African Americans culture
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any language means a contraction‚ reduction and impoverishment of the sum total of the reservoir of human thought and knowledge as expressible through language. To what extent do you agree with this? As globalization takes place‚ languages spoken by the majority became lingua franca of different regions. English for example as its most widely spread across the entire world‚ is spoken by 360 to 400 million as their first language and 470 million to more than 1 billion as their second language. It
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