THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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For this purpose‚ individuals are ready to look for the innovative items to get the best product available. Unilever has adopted this marketing concept and offers a combination of products and services by obtaining the information and experiencing the nature of consumers. For this purpose‚ Unilever has been investing a lot to improve the quality of its products. For instance‚ new shampoos
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Masafi Company. The company was found in 1976 and now it is a unique brand that has become a generic name for bottled and mineral water in the entire Gulf region. Such a status was acquired because of their high quality products known all over the world for their pure natural freshness. Today Masafi Company can offer a great number of products‚ ranging from bottled mineral water to soft facial tissues‚ cups‚ juices and chips. Gulfbusiness website writes that the main aim of Masafi Company is to
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Identify two cost oriented approach and provide hypothetical examples for each? Cost oriented approach is when a company sets a price of a product that covers marketing and production cost. An example would be an apples iphone. It cost about $200 to make and they sell a brand new one without an contract for $800. So I am guessing the rest of the money is used to cover production‚ marketing and make a profit. Also Dr. Dre beats are made in china and are priced at $300 but cost $80 to make. So same
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Introduction “Tiny Tees” is a small company which specializes in the design of baby and toddler t-shirts. The way the business is organised is that the owner of the business designs t-shirts for babies and toddlers and sends the designs to the manufactures in order to print them in the selected fabrics. The customers of the company are independent retailers and the House of Frazer. The t-shirts are sent to the retailers by post. In year 7‚ the sales of the company were halved. Under each section
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Consumer-Oriented Sales Promotion I. A. Sales Promotion Overview What are Sales Promotions? All of us occasionally delay a purchase until the wanted item “goes on sale.” Sometimes we make an unplanned purchase because of a coupon. Perhaps our loyalty to some brands we use now began with a free sample. If any of these are true for you‚ then you took advantage of an extra incentive to buy broadly known as “sales promotion.” 1. Sales promotion definition and classifications. More formally‚ we
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Action oriented vs people oriented HRM There are many variations between action-oriented and people-oriented HRM departments. One amongst the foremost distinctive variations lies within the approach that every of the various strategies take to the role of human resources. It is important to notice that a good HRM department is each‚ people-oriented and action-oriented. An action-oriented HRM is one that seeks to grow the organization by solving issues through taking actions. These actions are
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ABSTRACT Marketing strategy affects by four factors such as product‚ place‚ price and promotion. The corporation needs to know what customer’s demands are. For example‚ a dairy firm should begin business by finding out what nutrition customers prefer through segment criteria. What ages of clients drink milk mostly? Do elder people use dairy products every day? Which flavor are they interested in? Next the company aims target market and observes the changes of customer’s attitude during buying process
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1.7 Outcome Oriented Outcome oriented is one of the entrepreneurial traits that highly needed and applied to run the business by the entrepreneurs. Outcome Oriented also known as result oriented. The meaning of outcome oriented is emphasizing on the results and outcomes rather than the process to meet the outcomes (Management Transitions‚ 2012). The entrepreneurs who have this trait will concentrate on outcome‚ achievement‚ result and action as an important value. A good example entrepreneur who
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Marketing Assignment Contents Marketing Assignment 1 INTRODUCTION 1 1. MARKET SEGMENTATION AND TARGETING 1 2 POSITIONING 1 3. INTEGRATED MARKETING COMMUNICATION 2 3.1 CONSISTENCY 3 3.2 THE PROMOTIONAL MIX 3 DIRECT MARKETING 5 3.2.1 Advertising 5 3.2.2 Sales Promotion 5 3.3.3 Events 6 3.3.4 Public Relations 6 3.3.5 Merchandising And POP 6 3.4 THE NEW MARKETING MIX 7 3.5 BUSINESS STRATEGY 7 4.GENERIC CRITICAL SUCCESS FACTORS 8 Figure 5. A Model Of Integrated Marketing
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