Introduction and Company Background This report is pertaining to a fictitious Restaurant‚ Heavenly Caribbean Restaurant. Heavenly Caribbean Restaurant is where food lovers are taken to the crystal clear waters‚ white sand and warmth of the sun of the Caribbean islands through the exotic and exciting Caribbean gastronomic experience. The restaurant is a small family business located in the heart of Brooklyn New York‚ in a very busy downtown location that is surrounded by many businesses‚ such as
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Chapter 2 REVIEW OF LITERATURE Though there are sufficient amount of literatures highlighting the promotion strategies‚ but a few of them has emphasized on the discussion of the promotional aspects of hospitality industry. At the same time‚ the literature attempted to deal with promotion strategies of hospitality industry is not available enough and is very limited. Promotion Promotion is one of the four Ps in the marketing strategy‚ together with Product‚ Place and Price
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Description of a restaurant: I don’t like homemade food too much so I often tend to go out to have lunch or dinner; I’m not talking about fast food‚ in fact I don’t like fast food that much. So the first place that always popped to my mind is the Ponto Alto restaurant; it is my favorite restaurant in town for many reasons. I visit this restaurant 2 to 3 per week; it is located on a hill in the Bahsass area in front of the sea‚ so you can imagine how beautiful the view is up there. This is the
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The establishment that I chose to servicescape is the Suede restaurant. Suede is an elegant Caribbean restaurant‚ which is located at 5610 Clarendon Rd‚ East Flatbush‚ NY 11203. The owner‚ Celia Belyn‚ created the restaurant in a non-gentrified neighborhood because she felt that there is not a lot of restaurant like this and she want to help develop the area. Plus‚ it would get her a lot of business because it would be convenient for people in the neighborhood. She also stated that she wanted to
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PEST ANALYSIS RESTAURANT MARKET Aims of the Presentation To explain the meaning of a PEST analysis. To identify and analyse external factors that affect the restaurant industry. To conduct original research into PEST factors. Task 4 Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product. Task 4: Conduct a PEST analysis‚ which analyses the external factors‚ which affect the market for your product/service. Grading Criteria: AO4 Explain
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products and services of others; in your case‚ your restaurant. The question is - do you need a marketing plan for your restaurant or are you waiting for guests to come in? If you are full every shift‚ maybe not. Unless you want to achieve greater profits‚ however a marketing plan means thinking in advance. Don’t wait until the revenue goes down to do it. Do it before and fill your seats. In order to get the marketing plan for your restaurant right‚ you need to have a good understanding of your
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If you are looking for a good place with Italian food‚ I will recommend you the Olive Garden. It is my favorite restaurant to dine in. It is a chain of restaurants located all over the United States. The restaurant offers a wide variety of Italian food that I love. I go there with my friends at least once a month. Every time I go there‚ I enjoy the atmosphere of the restaurant‚ the taste of the food‚ and the friendly service. The Olive Garden is a good place where I always experience welcoming
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The south is certainly one of the best areas for good home-style‚ soul food. Bully’s Restaurant opened up in Jackson‚ Mississippi‚ in 1982 on Livingston Avenue. This adored soul food eatery was built directly from the ground up by Tyrone Bully and his father. It was initially planned to be a short-order lunch location‚ with no delay the restaurant changed into a dine-in soul food organization with a full menu including everyday specials. Bully’s doors open 11:00 a.m. Monday through Saturday‚ and
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Castle Restaurant run more efficiently as a business. Jay Morgan the Operations Manager‚ have been using outdated methods for scheduling‚ recruiting‚ hiring‚ and answering questions from its employees. Maintaining accurate books and keeping constant communication with the Managers have been a challenge for Jay Morgan. If an accurate HRIS system can be implemented‚ Jay Morgan will be able to achieve more in business with less time and travel. BUSINESS ASSESSMENT Castle Family Restaurant is a
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Table of Contents CHAPTER 1: OPENING SCHEDULE CHECKLIST .......................................................... 5 W eek 1 ......................................................................................................................... 5 W eek 2 ......................................................................................................................... 7 W eek 3 ...........................................................................................................
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