CONTENT 1. Introduction 2. Literature Review 3. Research Methodology 4. Marketing Planning Process. 5. Marketing plan aim and objective 6. Introduction to Coca Cola 7. Situation Analysis 8. Mission Statement of Coca Cola Company 9. Product Life Cycle 10. Swot Analysis 11. Target Market 12. Marketing Objective 13. Marketing Mix 14. Implementing‚ Monitoring and Control 15 Market Research 16.Factors Influencing Consumer Choice 17. Conclusion 18
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to become a global company? “A Global company is an organization that attempts to standardize and integrate operations worldwide in all functional areas.” In general‚ there are multiple Globalization forces; some of them are: * Industrial: get access to a bigger market to sell the product. * Financial: by emerging worldwide‚ it is easier to borrow money * Political forces: the raising globalization goes along with the decrease of the importance of the state. Companies can set up
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The operations management is the process of managing activities that produces goods and services in order to create value to the customer. With recent development the operations management has changed drastically and major changes in operations management are sumerized below: * Global Focus The geographical limitation of the market has expanded from focusing on local markets to focus on global markets. This has occurred due to the rapid development in communication‚ globalization and increased
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Business Alignment The business sector is a highly dynamic sector; new technology‚ mergers‚ acquisitions and regulatory changes are just few activities that make the business sector a constantly changing environment. The key factor to a functioning company is the deployment of an efficient information technology system‚ supporting; business strategies‚ goals‚ and needs of the organisation. Society for information management ranked IS – business alignment as number one concern on the annual survey on
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Management trends come and go. They are good or bad depending on many variables: industry; company culture; education level of workers; existing contracts and laws; etc. Mostly‚ however‚ they are good or bad depending on how well they are applied. You know the names of the most recent batch. We have all been impacted‚ in one way or another‚ by downsizing‚ re-engineering‚ restructuring‚ delayering and so on. Re-engineering is a solid business management tool‚ but applied incorrectly it can cause
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meaning of vertical integration? When the company expands its business in areas that are at various points on the way to the production itself‚ such as when the plant has a supplier and / or distributor. Vertical integration can help companies reduce costs and improve efficiency by reducing transportation costs and reduce the time it takes‚ among other advantages. However‚ sometimes it is more effective for the company to rely on the expertise and economies of scale from other companies instead of being
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LESSON 9 INTEGRATION AND NATIONAL UNITY 1.0 Introduction In the name of Allah‚ Most Gracious‚ Most Merciful. Malaysia is a unique country. It is made up of multi-ethnic group who are living in harmony. Conflict among ethnic group is rare and even if conflict occurs‚ is not to the extent of destroying the country. In fact‚ it is the diversity that drives the development of the country and makes this country colourful. Malaysia has been recognized by the world as a model for other plural societies
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Strategic Management Project- Integration & Intensive Strategies Submitted to Dr. Ravi Raj Kumar Professor& Dean School of business- Alliance University Submitted By Group 5 Marketing-Jan 12-14 Batch Sec-B 1|Page Ackonwledgement Its been a great pleasure for me to work under people of immense subject matter expertise and its time for me to acknowledge all of them without whom this work would not have been fruitful. It is great pleasure and honour for us to owe gratitude to my
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Global strategy and its impact on local operations Lessons from Gillette Singapore * * * By Eric Aussmann & Amalia Insani Universitas Gadjah Mada International Human Resource Management Lecturer: Dr. Budi Santoso ------------------------------------------------- Case Background The case "Global strategy and its impact on local operations - Lessons from Gillette Singapore” underlines the difficulties of finding an adequate global strategy‚ which can tighten local
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I concur with you on the use of reverse osmosis and tapping into the endless supply of sea water. However‚ being that BSW identifies itself as a spring water company would put a noticeable dent on the brand and possibly‚ jeopardize their current price competitive advantage. Nevertheless‚ if BSW has that kind of latitude in decision-making‚ reverse osmosis would be a strategic move in terms of "product differentiation” which would involve considerable financial investment in research‚ innovation‚
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