Mc Donald’s target market is every segment of the demography! The segments of the demography are; family life-cycles‚gender‚ age‚Nationality‚ Income‚Generation‚Race etc. Like u stated‚ Marketing Mix are the 4p’s: Product‚ Price‚Place‚Promotion 1.Mc Donald Product :value-priced ‚ fast-serviced meal 2.Mc Donald Price: my guess is Value-pricing (offering just the right combination of quality and good service at a a fair price) 3. Place: Strategic location of most Mc Donald fast-food outlet
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Characteristics of Effective and Ineffective Speakers Effective 1. Confidence - Confidence comes from believing in what you are saying and being passionate about your subject. Self-confidence is developed by knowing everything you can about your subject and thoroughly preparing and practicing. 2. Likeability - As a general rule your listeners want to like you. When they do like you it makes delivering your speech easier. Your likeability is helped by smiling and being positive and friend
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Launching the BMW Z3 Roadster Case Write-Up Executive Summary: BMW wanted to shape a new corporate image and planned to use the introduction of a sporty new roadster‚ the Z3‚ to set this in motion. In this process‚ they wanted to position themselves as a global brand‚ appealing to broader market segments. Due to their significant financial investment in a new manufacturing plant in South Carolina‚ they were highly motivated to make the launch of their first American-made car‚ the Z3‚ as
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Details of Research Customer Attitudes toward BMW Motorcycles: The satisfaction evaluation in brand image‚ quality perception and price perception of BMW R1200 GS/GSA customers toward purchase loyalty in U.K. Introduction This final report is the finish summary version of overall information‚ knowledge‚ and data of the marketing research under the area of BMW R1200 GS/GSA motorcycles in UK. The BMW Motorrad under the BMW group has been producing motorcycles since 1923 and has providing a variety
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Actor Audience Relationship In my most honest opinion‚ I believe the ideal actor audience relationship is something that transcends the normal criteria for a performer/audience relationship. It can be a passive or active relationship‚ for both types fulfill their purpose-creating emotional stimuli- on some level. There is an unspoken‚ unseen connection between those in the seat and those in the stage. Both viewer and actor feed off each other‚ whether it is the subtle shedding of a tear from the
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stores nationwide. Jollibee is the largest fast food chain in the Philippines‚ operating over 750 stores. Jollibee was founded by Tony Tan together with his family. The business began as an Ice Cream Parlor which later grew. Jollibee knows their target audience very well. They focus on the importance of family values‚ making Jollibee the number one family fast food chain in the Philippines and a growing international QSR player. . 10 STEPMarketing Plan for Jollibee Elainrose Faith B. Esberto July
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Target In 1962 history was made. An employee of Dayton Dry Goods Company named John. F. Geisse thought of the idea of an upscale discount-relating store. The Dayton Company used Geisse’s idea and opened its first store in Minnesota called “Target‚” currently owned by Target Corporation. With more than 1‚934 stores across the country‚ Target has grown into a household staple brand. In fact‚ Target mega-brand is second only to Wal-Mart. It’s amazing how successful Target has become in such a short
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Chapter 7 Six characteristics of strong families - Being committed - Showing appreciation - Communication - Spending time - Sharing values and beliefs - Coping with stress Erikson – 3 stages (I) Early Childhood = Initiative (3rd stage) - Children display eagerness to understand new activities - Guilt is emotional response to realization of possible failure Middle Childhood = Industry (6-12 years old) (4th stage) - Children attempt to gain recognition of their efforts in completing
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1. Is primary audience external or internal? External. Jeff Clarke is an employee‚ which means any communication with him should be considered as within the company. 2. What are some key demographics about my audience‚ such as age‚ gender‚ family situation‚ etc.? For the employee‚ 3. How much does my audience know about the topic? Jeff is fully aware of the situation‚ topic‚ and problem that he is generating. As an assistant manager he will have known about the upcoming conference and that
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Characteristics of Comedy There are many characteristics that make up a comedy. Characteristics such as mistaken identity‚ battle of the sexes‚ and jumping to conclusions are what set the comedic story apart from the tragedy. Within a comedy‚ no matter how much fault‚ and dismay may appear within the story‚ there always seems to be the classic ending of " and they all lived happily ever after " Comedies capture the viewer with a sense of compassion and love for the characters in the story
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