Professional Selling Plan for Nike+ By: Daniel DeMaiolo‚ Marc Russell‚ James Kopanic‚ Tiffany Sokol‚ Kelsey Rupert‚ and Zachary Mehl Dr. Cynthia E. Anderson MKTG 3740 Selling Plan October 11‚ 2008 Table of Contents 1. Executive Summary………………..2 2. Product Description…….………….6 3. SWOT Analysis……………………8 4. Target Market……………….……11 5. Product Strategy…………………..14 6. Customer Strategy………………..16 7. Relationship
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Associate Level Material Appendix B Audience-Focused Communication Matrix Use the matrix to complete the information. Write 3-4 sentences for each item. • What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience? |Audience-Focused Communication
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develops skills for two sales techniques such personal selling‚ key account management‚ relationship selling‚ direct marketing and Internet and IT applications in selling and sales management; negotiation could be one of those techniques. EXECUTIVE SUMMARY The purpose of this paper is to outline the selling and sales management that occurs at Rentokil Trinidad. The paper first explains the difference between selling and sales management. It then looks at how the sales
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ASEAN was created on August 8‚ 1967 by five founding members; Thailand‚ Indonesia‚ Singapore‚ Malaysia‚ the Philippines. Malaysian foreign minister Ismail Abdul Rahman said at that time: ‘we have to come to a profound shared realization that we will not be able to survive as independent nations for long…‚ unless we think and act at the same time as residents of Southeast Asia’ . At perilous times when the nation-states were pressurized into joining either one of the two major blocs‚ Southeast Asian
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MKTG 311 Objective: The objective of this project is to give you the opportunity to get some practical insight into professional selling by interviewing a professional sales person and observing him/her perform the basic selling techniques in a real life situation. You will then apply the concepts that you learned in this course by documenting your findings and observations in a report based on the format provided. Value: 30% of final grade. Due Dates: Sec
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CODE: LGS 113 MODULE TITLE: THE TRADITIONAL LEADERSHIP SYSTEM AND LOCAL GOVERNANCE LECTURER: MR V CHAKUNDA ASSIGNMENT/QUESTION: Examine the leadership system of Ghana looking at its history‚ appointment‚ contributions to development and democracy. LECTURER’S COMMENT: …………………………………………………………… ……………………………………………………………………………………………………………………………………………………………………………………………………………… TRADITIONAL LEADERSHIP SYSTEM IN GHANA According
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Case 8 RE: Melvin Corporation and Vivian Company Nonmonetary Transaction Facts: Melvin Corporation and Vivian Company entered into an agreement on January 1‚ Year 1‚ to unconditionally exchange assets. Melvin agreed to transfer‚ on January 1 of Year 2‚ a building that cost $100‚000‚ but had an appraised value of $300‚000‚ while Vivian agreed to transfer a boat that had originally cost $250‚000. As of December 31‚ Year 2‚ Melvin had received title to the boat but had not transferred title to
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Elements of the Personal Selling Process No 2 salespersons use exactly the same sales method‚ but it is generally a seven step process: 1. Prospecting and Evaluating Seek names of prospects through sales records‚ referrals etc.‚ also responses to advertisements. Need to evaluate if the person is able (Undergraduate degree to attend a graduate program)‚ willing and authorized to buy. Blind prospecting-rely on phone directory etc. 2. Preapproach (Preparing) Review key decision makers esp. for
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DIFFERENCES BETWEEN MARKETING & SELLING Compiled by : Prof.(Dr.) Sameer Sharma‚ Amity University‚ NOIDA. S.No.MarketingS.No.Sales 1Marketing starts with the buyer and focusesconstantly on buyer’s needs.1Selling starts with the seller and is preoccupied allthe time with the seller’s needs.2Seeks to convert “customer needs” into‘products’.2Seeks to convert ‘products’ into “Cash”.3Views business as a customer satisfying process.3Views business as a goods producing process.4Marketing effort leads
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Cross-selling stands for being able to offer to the existing bank customers‚ some additional banking products‚ with a view to expand banking business‚ reduce the per customer cost of operations and provide more satisfaction and value to the customer. For instance‚ when a bank is in a position to sell to a deposit customer (say saving bank or term deposit)‚ a loan product such as housing loan‚ credit card‚ personal loan or vice-versa‚ this would result into additional business and lead to low per
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